Qtel Helps Al Boraq Drive towards Greater Success

Published November 4th, 2009 - 10:00 GMT

Porsche Centre Doha, represented by the official Porsche importer, Al Boraq Automobiles, is driving ahead with a state-of-the-art headquarters, showroom and service centre with the support of Qtel Business Solutions.

In line with its dedication to its clients, and constant investment to enhance the Porsche ownership experience and meet the demanding standards of internationally-renowned car manufacturer Porsche, Al Boraq Automobiles requires instant access to high-level technical specifications and engineering updates.

Working with Qtel Business Solutions, Al Boraq has been able to equip their new headquarters with the very latest in IP telephony systems as well as super-fast Broadband Internet, in order to be able to download the latest information and communicate clearly with customers, enthusiasts and suppliers in Qatar and around the world.

The new headquarters, situated on Doha’s Airport Road, is supported by the highest standard of network infrastructures and communications technology, in support of Al Boraq’s ambitions to make their dealership one of the most advanced in the region.

Salman Jassem Al Darwish, Chairman & CEO, Al Boraq Automobiles, said: “Porsche is a global brand that stands for dedication, passion and excellence, and we need our headquarters to reflect those qualities. In particular, we have invested in a communication infrastructure that enables us to provide the latest updates and information to our customers, so that they can make fully-informed choices about their next Porsche purchase.”

“Working with Qtel Business Solutions ensured that we were teaming up with the best-positioned experts in Qatar who could help us develop the solution we needed. Their insight and technical know-how enables Al Boraq to deliver the best possible range of services to our partners, customers and employees,” he explained.

Some of the services provided by Qtel include an automated branch exchange, which enables Al Boraq to connect the different branches of the company through a secure, safe and trusted connection. In addition, there is an 8 Mbps high speed internet connection that facilitates the execution of daily tasks, as well as a number of IP communications services that facilitate international communication.

A specialist team of QBS experts worked with Al Boraq Automobiles to help with the design, development and installation of the fully-comprehensive communication solution for the new headquarters. In addition, they developed a change management programme, which enabled the company to move from its original offices to the state-of-the-art headquarters with no interruption to its business, and no loss of data.

Eng. Khalid Abdulla Al-Mansouri, Executive Director of Business Solutions, Qtel, said: “More and more businesses in Qatar are looking to expand and deliver world-class services to their customers, so they require the highest level of communications support. Qtel has developed an unmatched range of resources that enable companies to embrace the potential of new technology, and fully deliver to their customers’ expectations.”

“We’re very proud of our work with Al Boraq Automobiles, since our contribution will enable one of Qatar’s most successful dealerships to drive even further down the road to greater success,” he added.

Qtel Business Solutions Unit has developed a range of dedicated tools and solutions for Qatar’s small and medium business sector, and has strong expertise across the retail and customer service areas. 

A delegation from Qtel, headed by Eng. Khalid Abdulla Al-Mansouri, visited the new state-of-the-art headquarters, showroom and service centre of Al Boraq Automobiles. Built on 3,500 m2, the members of the Qtel delegation expressed their appreciation of the quality and trendy style of the new facility.

Executives from Qtel and Al Boraq Automobiles exchanged souvenirs celebrating the new facility and the vital role played by Qtel in its operations.

The team recently launched a series of value-adding workshops, to present the latest research on productivity, communication improvements and cost management delivered through new technology for small businesses.


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