RAK Ceramics demonstrates pro-environment qualities of next-generation façade system

Published November 29th, 2009 - 12:58 GMT

RAK Ceramics, the world's largest ceramic manufacturer, held a conference on November 24, 2009 at the Atlantis The Palm, Dubai to introduce the pro-environment qualities of its new façade system with RAKSLIM tiles, including reduced energy consumption, reduced noise transmission in the interior of the building, and improved indoor air quality. The main speaker of the conference was US-based Architect Richard P. Goldberg, AIA, CSI, NCARB, an authority on energy-saving façades. The conference was hosted by Dr. Khater Massaad, CEO, RAK Ceramics, and attended by around 350 consultants.


This awareness event was organised in line with RAK Ceramics' efforts to complement the UAE Government's green building program and support developers and contractors in securing LEED-certification for their projects. RAK Ceramics, in collaboration with LATICRETE, showcased the various installation techniques for the RAK Ceramics façade with RAKSLIM tiles, including direct adhering, spot bonding or with metal anchors secured through epoxy adhesive.


Dr. Khater Massaad said: "We are consolidating our portfolio as we continue to position RAK Ceramics as a leading manufacturer of next-generation, environmentally friendly construction products. The enthusiastic response of the conference delegates reaffirms the excellent quality of our new façade system, which has been introduced to enhance living conditions and support a healthier lifestyle. RAK Ceramics will organise similar awareness campaigns that will draw greater attention to the benefits of our premium-quality products and ultimately promote a cleaner and more sustainable society."


Architect Richard P. Goldberg, AIA, CSI, NCARB, said: "A key feature that makes RAK Ceramics products stand out, particularly with its pro-environment offerings such as the RAKSLIM tiles, is that it takes fewer natural resources to produce them. RAK Ceramics tiles also offer excellent aesthetic value and it is much easier to maintain the façade using RAK Ceramics tiles compared with alternative materials. Moreover, RAK Ceramics tiles fixed with metal anchors/adhesive combination or spot bonding can be designed as ventilated façade or insulated façade; ventilated façade with RAK Ceramics' thin porcelain tiles allow the building to breathe, which greatly improves indoor air quality, while helping reduce energy consumption."


RAKSLIM is a durable, ultra-thin collection of large-format, fully rectified porcelain tiles. Measuring 4.5mm in thickness, RAKSLIM represents the perfect blend of technical finesse and design aesthetic. Offered in various sizes, RAKSLIM tiles are lightweight and ideal for indoor wall tile or for exterior cladding projects, and may also be specified for residential or light commercial flooring.


Goldberg is the author of numerous technical articles and books published worldwide. His most recent book is titled ‘Direct Adhered Ceramic Tile Stone & Thin Brick Façades’, which is considered the authoritative text on this emerging exterior building envelope technology. Goldberg is a frequent speaker at global technical conferences and trade shows such as Construction Specifications Institute, American Institute of Architects, International Masonry Institute, Brick Research Centre Forum, COVERINGS / International Tile & Stone Exposition, USA, QUALICER, Spain and CERSAIE, Italy.


RAK Ceramics and its joint venture with Laticrete Inc., USA, a Global leader in Green building products, have joint focus on promoting innovative technologies for tile and stone fixing. RAK Ceramics exports its innovative products and designs in ceramic tiles, Gres Porcellanato and sanitary ware to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through 6,000 designs in ceramic tiles, Gres Porcellanato and more than 100 models in sanitary ware.

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