RAK Ceramics to showcase new products and technologies at Big 5 Exhibition

Published November 26th, 2009 - 09:42 GMT
Al Bawaba
Al Bawaba



Press Release
RAK Ceramics to showcase new products and technologies at Big 5 Exhibition in Dubai

November 21, 2009

RAK Ceramics, the world's largest ceramics manufacturer, will exhibit its range of new models in the tiles, sanitary ware and faucets range, at the upcoming Big 5 exhibition, being held in Dubai from November 23 – 26, 2009.

During the Big 5, RAK Ceramics will showcase RAKSLIM, the 4.5mm thin tile wonder, which is being offered  in 30x60, 60x60  and 45x90 sizes, as well as new designs of ceramic tiles in regular sizes, such as the Update, MovieStar, EcoAllure, and Bamboo Style. The company will also showcase The Source, Infinity, Zen, Summit and Series 600, which are some of the specially crafted sanitary-ware models expected to make an impact in 2010.

In the tile porcelain series, RAK Ceramics will be displaying the Inline, Lavagna Pearl, Ardesia, and Granada Stone, as well as the Crema Marfil, Diano and Calacatta in 30 x 100 special format - made with the new NanoPix technology.

RAK Ceramics, in collaboration with Laticrete RAK, will also be hosting a conference titled: “Save Energy with RAK Ceramics Facade System”, which will highlight how technologically advanced and innovatively designed facade systems can significantly result in cost and energy savings. The event, which will be held at the Atlantis Hotel on Wednesday, November 24, 2009, will feature the renowned guest speaker, Richard P. Goldberg, AIA, CSI, NCARB, who is the author of numerous technical articles and books.

“We will have a strong presence at Big 5 this year, as we aim to really promote our products that are famous for their incorporation of sophisticated technology paired with great aesthetic beauty. We have also increased our range in the Stone Art series, and we have commenced the commercial production with great success in the new NanoPix Range, and CretaPrint technology, all of which are on display at BIG 5. Our main focus now is leveraging our position to tap into further demand from the GCC-MENA regional projects, new distribution channels, and existing customers and distributors who would like to see our new range,” said Dr. Khater Massaad, CEO, RAK Ceramics.

“We took the bold decision to augment our capacity at our UAE plants during 2009 by more than 20,000 square metres per day, reflecting an increase of ten per cent, with the confidence that we can do well despite the global downturn. It was our policy to continue with our product innovations as usual over the last 12 months, and as such we can now offer new sizes and models,” he added.

KLUDI RAK, a joint venture between RAK Ceramics and the Kludi Group of Germany to produce top-of-the-line bathroom and kitchen fittings, will also display the Profile and Passion series, as well as two new ranges of products during the event.

RAK Ceramics is a USD 800 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. RAK Ceramics will be exhibiting at Stand A181, Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre, during the Big 5.

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