RAK Ceramics strengthens portfolio of Green products as demand for sustainable building solutions increase

Published November 19th, 2009 - 01:24 GMT

RAK Ceramics, the world's largest ceramic manufacturer has announced that it has recently beefed up its portfolio of environmentally friendly products with the strategic addition of its energy saving façade system to its "RAKSLIM," brand, in a move aimed to help address the UAE's increasing demand for sustainable building and construction solutions. RAK Ceramics pointed out that a key indicator of the growing preference towards building sustainability is the significant increase in the growth rate of UAE-based firms involved in green building.


RAK Ceramics also announced that it will hold a conference on November 24, 2009 at the Atlantis, the Palm Dubai; to discuss the energy-saving qualities of RAK Ceramics' new façade system. RAK Ceramics' ventilated facades have been developed to reduce the amount of heat and sound that buildings absorb, which make them perfect solutions for the hot weather conditions in the UAE and the rest of the Middle East. US-based Architect Richard P. Goldberg, AIA, CSI, NCARB, an authority on energy saving facades, will be the main speaker at the conference.  


Abdallah Massaad, Assistant CEO, RAK Ceramics said: "The long-term strategy of the UAE is based primarily on the concept of sustainable development. This has accordingly influenced the increase in demand for sustainable building solutions as developers and contractors move to satisfy the stringent green building standards being imposed by the government. RAK Ceramics will act proactively to support this initiative and contribute towards achieving the UAE's mission of reducing its carbon footprint through the use of a superior range of green-certified products and techniques."


‘RAKSLIM’ is a durable, yet ultra-thin collection of large-format, fully-rectified porcelain tiles. Measuring 4.5mm in thickness, ‘RAKSLIM’ represents the perfect blend of technical finesse and design aesthetic. Offered in various sizes, ‘RAKSLIM’ tiles are lightweight and ideal to be used as indoor wall tile or for exterior cladding projects, and may also be specified for residential or light commercial flooring.


Goldberg is the author of numerous technical articles and books published worldwide. His most recent book is titled Direct Adhered Ceramic Tile Stone & Thin Brick Facades, which is considered the authoritative text on this emerging exterior building envelope technology. Goldberg is a frequent speaker at global technical conferences and trade shows such as Construction Specifications Institute, American Institute of Architects, International Masonry Institute, Brick Research Center Forum, COVERINGS / International Tile & Stone Exposition, USA, QUALICER, Spain and CERSAIE, Italy.


RAK Ceramics and its joint venture with Laticrete Inc., USA, a Global leader in Green building products have joint focus on promoting innovative technologies for tile and stone fixing. RAK Ceramics exports its innovative products and designs in ceramic tiles, Gres Porcellanato and sanitaryware to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

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