RAK Free Trade Zone awarded 'Best Website' at the World Free Zone Convention

Published December 17th, 2009 - 11:47 GMT

Ras Al Khaimah Free
Trade Zone's informative, user-friendly and easy-to-navigate website,
http://www.rakftz.com, has earned the distinction of 'Best Website of a Free
Zone or Export Processing Zone' from The World Free Zone Convention (WFZC),
amongst stiff global competition.

http://www.newscom.com/cgi-bin/prnh/20091211/370614

Announced during the gala dinner on December 9, 2009, at the Novotel Airport
Hotel in Hyderabad, India, the distinction was awarded by Graham Mather,
Chairman of World Free Zone Convention & President, European Policy Forum,
London & Brussels, and Sue Wake, Director, WFZC, on behalf of the
convention's sponsor IPA World Global Trade and Investment News.

"We are simply delighted with this recognition," shared Oussama El Omari,
CEO of RAK FTZ, who attended the event as a guest speaker for the
convention's forums and seminars. He added, "We are always launching new
value-added services for our clients, and one of the first ones, to which we
dedicated a lot of time and effort, was our website. Our website is a
reflection of our business and is often the first impression that someone
will get as to who we are and what we do, so it must accurately portray our
values and philosophies, as well as the quality of service that is available
at RAK FTZ. How else can you attract new clients, if their first interaction
with you - which is usually a through a visit to your website - is already a
disappointing failure?"

Re-launched in 2008, the RAK FTZ website, which is rigorously upgraded and
updated by a dedicated team, offers a power-packed and interactive
experience for current and prospective clients. With the aim to make
transactions as convenient and straightforward as possible, RAK FTZ's
Creative Section has worked on translating the website into the different
languages that majority groups of the free zone's clients speak, including
English, German, Turkish, Russian and Arabic.

One of the main features of the website is the Business Forum, where
visitors can ask questions and receive all the information they need to set
up a business in the UAE, from the local culture, economy and market
atmosphere to taxes, government regulations and more.

WFZC has long acknowledged the positive values of the internet as an
effective means of communication, especially in this divergent and regional
world market. Since 2002, it has been recognising global companies in two
categories: Category One - Best Website of a Free Zone or Export Processing
Zone and Category Two - Best Website of a National, Regional or Local
Government entity, Association or any other organisation represented at the
Convention.

The websites are judged on visual impact, depth and clarity of information,
user friendliness, and site guidance. In 2008, RAK FTZ already garnered the
runner up award in the same category.

On December 10, the second day of the World Free Trade Zone Convention, El
Omari delivered a talk about 'Branding Zones and Communications Strategies
as Investment Enablers'. The talk, which perfectly complemented 'The Best
Website' award, focused on the importance of creating a difference in brand
equity and place branding in the minds of investors. Using the UAE as an
example, he highlighted the significance and importance of branding, in view
of the crisis that is happening in Dubai and the expected recovery of the
UAE, and the need for Ras Al Khaimah to create a mark that will give it a
credible and profitable position in the investor's mind.

Among the numerous awards RAK FTZ has received, are 'Best Emerging Free
Trade Zone" and "Industrial Area of the Year". Located in the scenic coastal
town of Ras Al Khaimah, it offers strategic and cost-effective business
solutions to companies looking to open a branch or relocate within the Gulf
region.

Ras Al Khaimah Free Trade Zone (RAK FTZ) is a world-class business hub and a
vehicle for industrial growth and development. The Free Trade Zone, with its
cutting-edge technology and keen customer focus, offers on-demand and
custom-built support services to investors in a cost-effective and flexible
environment. The Free Trade Zone also offers a range of unique services,
which include legal, human resources and marketing assistance.

RAK FTZ has created a system of four Parks - Business Park, Industrial Park,
Technology Park and Al Ghayl Industrial Park - which offer identical
advantages and benefits to investors. Backed by legislations allowing 100
per cent foreign ownership, a tax-free environment, transparent laws and 100
per cent capital and profit repatriation, the free trade zone is well
positioned for global commerce.

Ras Al Khaimah Free Trade Zone is one of the fastest growing free trade
zones, with companies from 106 countries around the globe. For more
information, visit http://www.rakftz.com.


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