RAK Porcelain’s four years of success and excellence, Slogan ‘Make sure it’s RAK’ internationally acknowledged

Published December 8th, 2009 - 11:03 GMT

RAK Porcelain, the subsidiary company of RAK Ceramics, the Ras Al Khaimah based global leader in the ceramic industry, has announced that in the four years since its inauguration by HH Sheikh Saud Bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah, on January 26, 2006, its portfolio has grown to 15 ranges with more than 1,500 individual articles and 100 design patterns within the three main collections Hotel, Retail and Airlines. The 45,000 pieces produced per day are exported to Europe (40%), Middle East & Africa (35%) and the rest of the world (25%).

Renu Oommen, General Manager, RAK Porcelain, stated: “The main ingredients for our success story are: The highest quality raw material from the best mines all over the world, state-of-the art machineries supplied from Italy and Germany, manufacturing excellence certified as per international standards, contemporary world-class designs with easy contours and convenience of usage conjured by renowned tableware designers, close associations with leading international chefs, an unrivalled global distribution network and high customer satisfaction through a strong sales and after sales service. Today RAK Porcelain products are in place in over 800 star Hotels worldwide including prestigious landmark properties like the “Burj Al Arab” or “Atlantis The Palm” in Dubai. We have furthermore established successful preferred supplier arrangements with Marriott Group, Banyan Tree Group and Taj Group with many more in the pipeline. Supply milestones also include Airlines like Emirates Lounges across the world, Oman Air, Etihad, Air India, Kenya Airlines, Dana Jets and Royal Jets plus luxury Cruise Ships like Iberojet. RAK Porcelain products are available on the land, in the air and at sea with a global presence in more than 90 countries, with two subsidiaries strategically located in Luxembourg to operate the European market, being the most important market for porcelain tableware in the hospitality market, and in India, to capture one of the fastest growing economies in Asia.”

Dr. Khater Massaad, CEO, RAK Ceramics, added: “RAK Porcelain delivers a truly world class exquisite tableware at a value for money proposition to cater the demanding needs of high chip and scratch resistance products suited for the Hotel, Restaurant, Catering and Retail industry. We are proud of what we have achieved today, on the brink of our fourth anniversary since our establishment, but will continue in our passion for excellence. With many new project agreements, strategic tie-ups and further six product ranges to be added to our portfolio, RAK Porcelain is all set to be a leader in the porcelain tableware industry.”

RAK Porcelain was established in January 2006 as part of the RAK Ceramics group to produce high grade alumina fully vitrified porcelain tableware for the Hotel, Restaurant, Catering and Retail industry. Spread over an area of 60,000 square metres, RAK Porcelain's advanced manufacturing facility in Ras Al Khaimah has a manufacturing capacity of 15 million pieces of premium quality porcelain dinnerware per annum.

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