Reebok has introduced a brand new yet classic, the all new Classic Collection. The company has re-introduced the original designs from the 1980s in new colourways, twists and styles. The new collection inspired from the 80s is an all new line of footwear and apparel and is also known as the Reebok Classics for tomorrow. The first classic store in the world is now open at the Reebok Store in Dubai Mall.
The collection offers consumers a chance to experience energized style and includes collections that have been inspired from contemporary trends relevant for today’s youth. The classic collection is a fusion of fashion and sports that offers a distinct style that is sports inspired.
The Classic collection is a unique mix of running shoes, basketball shoes, trainers, and sportswear apparel collection. The classic collection unveiled:
Always Classic
Launched in 1983 the Classic leather was created by a stroke of luck after a Reebok factory mistakenly received a batch of fine Italian garment leather. The factory decided to make their traditional Classic Nylon running shoe using the leather to see what it would be like and a sneaker institution was born. Building on the success of the Classic leather, the NPC, Ex-O-Fit Mid, Freestyle and Workout Lo create a core collection that is Always Classic.
Classic with a Twist
Metallic garment leather combined with re-engineered uppers and a lowered mid-sole on the Ex-O-Fit Mid Clean; a faster, sleeker profile of a Classic heritage model with the famous Reebok comfort and fit. The Ex-O-Fit Hi SG Strap goes a step further with high shine leather and forefoot strap to create a unique fashion forward look. Staying true to the original with mid-cuff straps and the original outsole, the SG is truly modern take on one of our Core Classics.
Future Classics
Building on Reebok’s heritage in Basketball, the Allston Mid and Allston Low retain the look and feel of Reebok’s heritage models, but are totally new designs. Sporty silhouettes, premium matte leathers and contrasting outsoles appeal to the fashion conscious consumer, whilst Reebok Hexalite cushioning technology and Smoothfit sock-liners ensure these future classics feel as good as they look.
Pump is Back
Pump – the signature Reebok technology launched in 1989 and the shoe that changed the face of sneakers. The Pump Omni Lite became a basketball legend when it was worn by Dee Brown in the 1991 NBA Slam Dunk contest. The Pump collection comprises of the Pump Omni Lite Seven Sins, Pump Omni Lite Perfectly and Pump Omni Lite Monsters. The original custom fit and support system combined with Hexalite for superior cushioning and shock absorption made pump a revolution.
This season Reebok’s bringing back the Pump Running Dual, the Pump AXT Mid and the Pump Court Victory ll in some beautiful colours, fabrics and designs.
Phase 2
This season, the company has dug deep into its archives and brought back the original performance shoes that set the pace back in the day. Reviving Reebok’s track heritage with this classic silhouette combining a nylon upper with suede overlays and tonal heel stability clips. The company is calling these the Phase 2.
The company has also original resurrected the original Reebok Racing Cub logos and motifs to create a tight collection of apparel celebrating marathon cities around the world.
The Classic Basketball specials
With a well known heritage for basketball, this season Reebok has revised three classic basketball styles. The BB4600 is a new bring back - Reebok’s authentic lo-tech court shoe that is available in its original colourways and materials. BB4600’s Big brother - The BB5600 also makes a comeback in new colourways that look as good on the street as they do on court. Also, this season, the Reverse Jam Mid is given a luxury makeover using soft, earthy coloured leathers with vibrant contrasting outsoles.
The Affili’ Art Collection
The Affili’ Art concept combines the world of art and fashion to create a bold collection of products that affiliates iconic art with classic sportswear. Reebok teamed up with three artists; Jean Michel Basquiat, Rolland Berry and John Maeda to create a one-of-a-kind collection that celebrates creativity, authenticity and individuality.
Affili Art by Jean Michel Basquiat
Jean Michel Basquiat gained popularity as a street artist in New York city and later as a successful 1980s Noe-expressionist. Basquiat’s iconic style of art continues to influence urban subcultures today. The specials comprise of Ex-O-Fit Plus Hi, NPC Clean, Top Down, Freestyle and Classic Leather Lux shoes.
Affili Art by Rolland Berry
Highly respected Los Angeles based artist and designer, rollans Berry has combined his intense artistic vision with a bold mix of material. Graphic collages and extraordinary colours concepts to contemporize classic Reebok styles. The specials comprise of Freestyle, Pump Graphite, Pump Omni Lite, Charisma, NPC Clean and Straptastik shoes.
Affili Art by John Maeda
A renowned graphic designer, visual artist, computer scientist and president of Rhode Island School of Design. His work explores dynamic synergies between design and technology. He creates his graphics using unique mathematic algorithms and computer codes governed by his law of simplicity. His specials comprises of Mens Tee, Unisex Track Jacket and Women’s Tunic Tee apparels.
Live Freestyle
The iconic shoe of the 80’s that changed the face of women’s fitness, revolutionised the industry and ignited the women’s aerobics dance craze is Freestyle. Freestyle continues in its purest form – original classic white but is joined this season by a host of exciting new designs. The Freestyle patterns collection contrasts metallic leathers with tactile knitted ankle detail. Also new this season is the Freestyle Boot, a modern twist on the 80’s Classic. The collection also has a Freestyle Boot.
When the iconic Freestyle was born in 82 it retailed at $49.99 and with New York state sales tax, the total was $54.11. This nicknamed the collection the 54.11. The 54.11s were all about attitude. For FW09, the Freestyle Super Chic is pure Americana with stars and stripes, premium metallic leathers and metal detailing. The Freestyle Nostalgia collection combines pastel colourways and graphic geometric patterns with 80’s inspired illustrations visible through ice outsoles. Also new for this season is the return of the Charisma, the low- cut sister of the Freestyle.
Simply Stripped
Reebok has taken three of their famous heritage shoes; the Freestyle, the Classic Leather and the NPC and deconstructed them, removing padding and adding a lowered mid-sole to create a sleeker more feminine profile. A simple modern twist on Reebok’s Classic heritage.
Fly Generation
Using bold colours, high gloss patterns and old school design influence the Fly Generation collection speaks to the younger fashionista with her own unique sense of style. The collection comprises of Top Down, Courtee Mid, NPC Slim and Straptastik Mid.
Retro Sport
This season, Reebok has been inspired by the original styles and graphics from Reebok’s 80’s women collections and created a focussed range in new materials and colourways. The collection comprises of Pump Aerobic Life Mid, SC Trainer Low, Pro Legacy Mid and Ventilator.
