The Saudi chapter of Superbrands (part of the UK Brand Council) has awarded NISSAN “Superbrand Status” for 2005, an elite international rating that recognises exceptional brands in over 42 countries.
An independent Superbrands Council in each country scores candidates against internationally accepted standards, and the top brands are awarded Superbrand status. This is the fourth chapter that grants Nissan the award, after it received it in 2004 from UAE and Egypt and in 2005 from Morocco. This award comes at a time when Nissan celebrates globally the successful completion of its 180 plan.
Nissan’s recognition comes in the wake of a complete business transformation that has seen it move from near extinction to become one of the world’s most profitable auto makers. It was also noted that Nissan has enhanced its commitment towards communicating with its customers and public in the Gulf.
New models, new designs, and a fresh approach to service and customer care have combined to turn around Nissan fortunes – internationally and in the Gulf – prompting the latest Superbrand accolade.
Helping Nissan with its commitment to the Gulf market is Alhamrani United Company (AUC), the sole distributor of Nissan in the Kingdom of Saudi Arabia, and the largest dealer of Nissan in the Gulf and the Middle East region, serving its customer with 35 branches and several authorized dealers kingdom wide. AUC has consistently achieved outstanding sales and service throughout its branches and has been a major contributor in helping Nissan expand its presence and popularity in the Kingdom, yet deserving to be among its superbrands.
“A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize, and are willing to pay a premium for,” a Superbrands Council spokesman said.
“Nissan has clearly demonstrated these attributes in full measure regionally and internationally and that’s why it has now been designated as a Superbrand.”
Takeshi Nakajima, Deputy Managing Director of Nissan Middle East, said the recognition paid tribute to the efforts made in the past few years to build the brand in the Gulf with the expansion of its new line-up across the region.
“We are happy to get this recognition in Saudi Arabia which represents the biggest automotive market in the Gulf region. Our customers already see the difference for themselves and now this has been endorsed by an independent authority,” he commented. “It is further proof of Nissan’s dedication to delivering a total ownership experience in vehicles and after-sales care that belong in a class of their own.”
