Rohde & Schwarz Signs Up as Licensed Business Partner of Dubai Studio City

Published March 10th, 2010 - 01:01 GMT

Dubai Studio City (DSC), a member of TECOM Investments, today announced Rohde & Schwarz (R&S), a leading provider of broadcasting, radio communications, radio monitoring, as well as test and measurement solutions, has  become the licensed business partner of the dedicated free zone for film and broadcast production industries.
Abdullatif AlMulla, Group Chief Executive Officer, TECOM Investments, and  Christian Leicher, President and Chief Operating Officer, Rohde & Schwarz GmbH & Co KG, recently inaugurated the new offices of Rohde and Schwarz in the presence of Dr. Amina Alrustamani, CEO of TECOM Business Parks. Also present at the inauguration were Mohammad Abdullah, Executive Director, Dubai Media City, and Jamal Al Sharif, Executive Director, Dubai Studio City.
Headquartered in Munich with an annual turnover of over €1.4 billion, Rohde & Schwarz develops, produces and markets a wide range of electronic products for the capital goods sector. The company that has been in operation for more than 75 years is present in over 70 countries and employs nearly 7,500.
Jamal Al Sharif, Executive Director, Dubai Studio City, said: “Dubai Studio City offers world-class infrastructure, one-stop destination for all facilities in the film production and broadcast value chain, internationally recognized ease-of-doing-business options, strategic location and a fast-growing media and broadcasting hub populated by global media giants. We are the perfect partners for international businesses looking to establish operations in the region and we are delighted to welcome global industry leaders such as Rohde & Schwarz.”
Christian Leicher, President and Chief Operating Officer, Rohde & Schwarz GmbH & Co KG, said: “We consider Middle East and Africa as one of the most dynamic regions in the world offering a large business potential. There is a fast growing mobile industry and we see massive investments in infrastructure projects, driven by a stable income from natural resources.
“We have a long standing presence in the region that we decided to expand with our local presence in the UAE as headquarters for Middle East and Africa region. Our new offices will provide our customers with better support and service while making use of the skilled local manpower. Additionally, we have expanded our footprint in Saudi Arabia and the South African markets.”

Leicher added: “R&S serves more than 70 countries worldwide, most of them through local subsidiaries. It is part of our core strategy to build long-term relationships with our customers around the world and to make a strong commitment to the markets we operate in. Therefore, it is a natural step for R&S to increase our commitment to this region by reinforcing our local presence.”

E.S. Vikas, CEO, Rohde & Schwarz, Middle East and Africa FZ-LLC, said: “Amongst our various market segments, broadcasting has been one of the most stable areas, wherein between Bahrain, the UAE and Qatar, we have won most of the turnkey projects. This has prompted us to choose Dubai Studio City as our partner for its excellent support infrastructure and other facilities. R&S has been doing business in this region for more than 25 years and our goal is to provide our customers with the most modern reliable technology and a matching quality of service.”

Rohde & Schwarz has been active in the sound and TV broadcasting sector for over 50 years. The company is the sole supplier in the world for a complete range of transmission, monitoring and measurement equipment. It is also the international leader in equipment as well as test and measurement systems in addition to instruments for new digital transmission formats such as DAB, DVB, ATSC and MPEG2.
Spread over an area of 22 million sq ft, Dubai Studio City features 14 fully equipped sound stages, a 3.5 million sq ft back lot for outdoor shooting, commercial offices, pre-built studios, a business centre and post-production studios. The development includes three sound stages – one 15,000 sq ft unit and two units of 25,000 sq ft each.
TECOM Investments’ media entities – Dubai Media City, Dubai Studio City and International Media Production Zone – provide a complete value chain of specialized offerings that have created an established community hub for the media and content creation industries in the region.


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