Jacques Atamian (owner of Ets.H.Atamian), Mher Atamian (Managing Director of Ets.H.Atamian), together with Georges Kern (CEO of IWC Schaffhausen) cut the ribbon of the new IWC Schaffhausen Boutique in Beirut accompanied by Ronan Keating, Irish singer with more than 8 number 1 albums in the UK. Several personalities of the Lebanese social scene joined the event, and were delighted by the open air concert that Ronan Keating performed after the ribbon cutting ceremony wearing an IWC Da Vinci timepiece on his wrist. Ronan, friend of the brand for the past 7 years, bought his first IWC watch, an IWC Big Pilot, with his first revenues as a singer, becoming, since then truly addicted to the “Made in Schaffhausen”. With the opening of the new outlet at Beirut Souks, that is redefining luxury shopping within Beirut, Ets.H.Atamian has marked Lebanon as one of the first premier markets that offer end consumers with the complete IWC Schaffhausen experience which can only be performed in hands of its sales consultants. The IWC Schaffhausen boutique will provide watch enthusiasts not only with the finest engineered timepieces, but also with a truly emotional experience and first class service. With its 141-year history, IWC Schaffhausen is one of the pioneers of the Swiss watch industry and a highly emotional brand with an exciting and fast-changing corporate history. Our founder, the American Florentine Ariosto Jones, had the vision in 1868 of using Swiss horological craftsmanship to produce high-quality pocket watch movements for the American market. In a location not far from the Rhine falls, the young manufactory utilized the energy of the river for its modern production.in doing so, jones brought about a horological revolution to Switzerland, at the time a low-wage economy. These roots and the development of the brand make a fascinating combination. A passion for brilliant inventions, technical refinements and horological milestones are, and always were, the driving force behind the engineers at IWC Schaffhausen. Men with a flair for technology and a taste for discreet luxury choose our haute horlogerie products in the Portuguese and Da Vinci families, to say nothing of our specialty products. The ingenieur line and our watches for divers and pilots with their professional features and functions, on the other hand, are the favorites of sportsmen, adventurers and people who are looking for a robust and dependable timepiece with an attractive design for everyday use. IWC Schaffhausen its committed with several social responsibility projects such as: the Charles Darwin foundation in the Galapagos islands, for the protection of endangered species, the laureus sport for good foundation, to help children in need to improve their life through sport, the Saint Exupery foundation for children education, adventure ecology and its Plastiki project, the Cousteau society.
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