rosy blue partners with joy alukkas to unveil ovio collection

Published July 10th, 2007 - 12:01 GMT

rosy blue partners with joy alukkas to unveil ovio collection

Latest creation of Rosy Blue to target the women of all generations

 

Rosy Blue, a global leader in the manufacturing, design and distribution of fine diamonds and jewellery, today joined forces with Joy Alukkas, the world's favourite jewelers, to launch the Ovio collection.

Made up of semi-precious stones set in gold and accented with diamonds, Ovio has three unique incarnations to appeal to Arab, Asian and Western tastes as determined by Rosy Blue’s own research into Middle East market demands. 

“Rosy Blue’s market research in the UAE through our retail partners indicates the tastes and buying trends of specific nationalities and cultural groups – our sales demonstrate that Arab nationals tend to choose larger stones, Asian nationals often prefer pieces with a dangling element, and European buyers like a more minimalist style, so semi-precious jewellery collections have been created to meet each of these market needs,” said Mr. Harshad Mehta, Chairman of Rosy Blue.

To capitalize on these trends, Rosy Blue has today unveiled the sparkling Ovio Collection of six stunning groups of pendants, rings, earrings, necklaces and matching sets with semi-precious stones and diamonds in 18 carat white, yellow and pink gold.

Fashionable, lightweight and innovative, the Ovio Collection from Rosy Blue incorporates a veritable candy-box of semi-precious gems including purple amethysts, lemon quartz and rose quartz, blue topaz, and yellow citrines.

“There is a very apparent demand in the UAE and wider Middle East market for semi-precious jewellery that incorporates the same quality elements of accent diamonds and gold settings as heavier, more costly investment-type pieces, and Ovio is addressing that consumer need,” Mehta continued.

To retail the exclusive Ovio collection, Rosy Blue has partnered with Joy Alukkas, one of the premier players of gold and diamond jewellery in local and international markets. The Ovio collection's exclusive and innovative design mirrors Joy Alukkas vision of providing fashionable and quality jewellery at competitive prices.

"The exotic new Ovio collection from Rosy Blue offers a comprehensive blend of both classic and contemporary jewellery style. The designs look impressive and are in tune with the latest fashion trends and taste in the UAE market. We feel privileged to be associated with Rosy Blue and are confident that their designs will strike a resounding chord with the Joy Alukkas customers,” said Mr Joy Alukkas, Chairman of the Joy Alukkas group.

Over the last two decades, Joy Alukkas has become a household name in the Middle East with jewellery stores in all markets including Dubai, Abu Dhabi, Sharjah, Al Ain and Ras Al Khaimah in UAE, Qatar, Oman, Bahrain and Kuwait.

The Joy Alukkas Jewellery group has a passion for providing dazzling jewellery designs using the finest precious metals and gemstones. Infact they are the first ever jeweller in the Middle East to receive the ISO 9001 and 14001 certification in the UAE.  Recently the Joy Alukkas Group also won the RetailMe Best Retailer of the Year (Middle East) Award.

With each piece being versatile and extremely personal, modern craftsmanship and elegant designs are the hallmark the Ovio collection, giving it an unmistakable identity.

Ovio is now available in the UAE and the wider Middle East at more than 25 Joy Alukkas Jewellery outlets.

About Rosy Blue

Rosy Blue is the world’s largest diamond manufacturing company and a global leader in the design, manufacture, and distribution of fine diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales in 2005, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewelry centers globally.

About Joy Alukkas

Joy Alukkas Group is the winner of the RetailMe Best Retailer of the Year (Middle East) Award. Over the last two decades, Joy Alukkas has become a household name in the Middle East with jewellery stores in all markets including Dubai, Abu Dhabi, Sharjah, Al Ain and Ras Al Khaimah in UAE, Qatar, Oman, Bahrain and Kuwait. Continuing a tradition of trust started in Kerala in 1956, Joy Alukkas opened the first jewellery showroom in the Gulf in Abu Dhabi in 1987. The number of outlets has steadily increased to over 50 in the GCC, India and now in London. By 2009 the Group aims at having 100 showrooms in India and in the GCC. The brand today enjoys the complete trust of over 10 million customers and employs a highly committed and satisfied team of nearly 2800 people. Wherever there is a presence, the company also adheres to the regulatory norms of each country. Joyalukkas Group has been hailed as the world’s favourite jeweller, not without reason. They are also the only jeweller to be conferred the ISO 9001 and 14001 in the UAE.

 


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