Royal Jet, the award-winning UAE based international luxury flight services provider announced the appointment of two Regional Sales Directors to boost its operations in the Kingdom of Saudi Arabia. The appointment comes after the signing of a commercial and operational alliance with aviation powerhouse Arabasco that will make the region’s most sought after elite business aviation services available to customers Saudi Arabia.
Mr. Mohammed D. Bokhari and Mr. Monther Alhumyanee, aviation veterans and experts in aircraft sales and charter services have been assigned with manifold responsibilities of planning, developing and implementing strategic sales and marketing programs that will strengthen Royal Jet’s recent foray into the Saudi market.
Mr. Bokhari, with his vast career of over 17 years in the aviation industry specializes in aircraft fractional sales and has strong technical and market knowledge including over six years with National Air Services (Netjets M E) where he served as Director of aircraft sales supervising existing contracts to insure continuity and customer satisfaction and successfully signing new contracts with an average increase of 20% in overall revenue. He also served as Aircraft Charter Sales Manager at NAS, where he managed and developed a complete charter program and established a powerful personal network of High net worth individuals and aircraft operators in the Middle East and Europe. Most recently, Bokhari worked as an aviation consultant responsible for business development and charter sales during which he signed three representation agreements with companies in USA, Europe and KSA.
Mr. Monther Alhumyanee, an aviation expert with more than 9 years experience in Sales within Saudi Arabian Airlines was also responsible for leading a team that helped grow the airline’s market share since 2003 and through to the recent crisis that had a huge impact on the commercial airline industry. As the Head of Sales, Monther was responsible for developing and implementing strategic marketing programs and cost management strategies besides providing professional advice and support to other departments. He was also responsible for improving operational performance, optimizing storage management and driving ground sales within his capacity in Saudi Arabian Airlines.
“The wealth of technical knowledge, business experience and network capabilities that Mohammed Bokhari and Monther Alhumyanee bring to Royal Jet will be crucial to further advancing Royal Jet’s positioning. The Kingdom is the single largest and most mature private aviation markets with great potential for continual growth and is vital to our expansion and growth”, said John Morgan, Vice President – Commercial, Royal Jet.
With the new agreement, Royal Jet will operate under the Arabasco AOC (Aircraft Operators Certificate) and will leverage the extensive experience and expertise of both parties in luxury private jet travel to address the regional and global executive travel needs of Saudi Arabia. VVIP travelers can be assured of high standards of reliability provided by Royal Jet’s highly trained and experienced pilots and flight crew and on the ground ARABASCO’s VIP terminal and lounge.
Royal Jet gives the highest priority to the training and recruitment of its high caliber staff; and has recently launched a ‘world-first’ by becoming the only private jet charter company to offer its guests a personal chef, providing them with bespoke gourmet dining based on their own individual preferences.
About Royal Jet:
Royal Jet is an award-winning international luxury flight services provider headquartered in Abu Dhabi, the capital of the United Arab Emirates (UAE). It is jointly owned by Abu Dhabi Aviation and the PFA, the royal flight service, and is chaired by His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan, who serves as a Minister in the UAE Federal Cabinet.
In recognition of its service excellence, Royal Jet has been voted the World’s Leading Private Jet Charter by the WTA for two consecutive years and Middle East’s Leading Private Jet Charter, in the Middle East Travel Awards. Royal Jet’s Fixed Base Operations facility (FBO) at Abu Dhabi was also voted Best in the Middle East by Aviation International News.
Royal Jet’s current fleet of aircraft includes five Boeing Business Jets, which makes it the world’s largest single BBJ operator; two mid-range Gulfstream 300s; a long-range Gulfstream IVSP and a Learjet 60.
The company's core offerings are: luxury VIP Aircraft Charter, Royal Jet Medical Evacuation Services, Royal Jet Charter Brokerage, Fixed Base Operations (FBO)/VIP Terminal at Abu Dhabi International Airport and Aircraft Management and Acquisition Consultancy.
Royal Jet is a founding member of the Middle East Business Aviation Association (MEBAA), promoting the interests of the regional business aviation industry and a member of the NBAA, AVITAT, MedLink (a service of MedAir Inc.) and the Flight Safety Foundation.
