Rubber World Industries launches top quality HVAC products in the Middle East

Published September 27th, 2009 - 08:11 GMT

New range of products to address growing need for cooling systems in the region

Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex' in the Gulf and South East Asia, and part of the international business conglomerate, the Memon Group of Companies, has launched its latest range of top quality heating, ventilation and air conditioning (HVAC) products in the Middle East. The new products, which include non-adhesive sheets, self-adhesive sheets, aluminium foil plated sheets, PVC tapes, aluminium tapes and foam tapes, were unveiled in line with the company’s aim to address the growing demand for cooling systems in the region.

Demand for cooling systems has witnessed continuous growth in the Middle East, as developers focus on reducing long term lifecycle costs of owning and operating existing buildings, which is one of the largest expenses facing companies today. This has driven the growth of the Middle East HVAC market, which is currently valued at over AED 4 billion – making it one of the largest in the world. As a testament to its commitment to the regional market, RWI continues to develop new product solutions that feature more efficient hardware-supporting integrated control systems, thereby resulting in increased productivity and lowered costs, with minimal operational upsets for consumers.

"Several factors present in the Middle East, including an innately harsh climate, ongoing construction activities and the evolving requirements of investors in terms of quality further strengthens the growth potential within the regional HVAC industry,” said Abu Baker Shaikhani, Managing Director, Rubber World Industries, and Chairman of the Memon Group. “With demand for cooling services expected to exceed 20 million tons of Refrigeration (TR) over the next ten years, we are committed to supplying high quality to meet the growth for cooling systems among projects in the region.”

RWI has delivered high quality products to major property developments by real estate leaders in the UAE. As the only producer of rubber insulation in the Middle East region, the company is the premier source of a versatile range of rubber insulation products that meet the requirements in the oil and gas fields, construction, shipping and automobile industries. The company delivers its products to more than 90 countries, including the US, Germany, Russia, Canada and Singapore.

“These products were the result of our sizeable investment into research and development, which enabled us to come up with innovative new products that address the need of a wide range of customers. In addition to product development, we are also investing heavily into building our brand name by highlighting our products’ quality and price as well as the services we provide, as part of our goal to further strengthen our stronghold of the regional market.”

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