Al Safeer Group today (SUNDAY) proudly announced that Safeer Mall will be the sub-sponsor of Sharjah Ramadan Festival 2006, organised by the Sharjah Chamber of Commerce and Industry. The announcement was made during a press briefing held at the Millennium Hotel, Sharjah, with the office bearers of the Sharjah Ramadan Festival Organising Committee.
Speaking on the occasion, Mahesh J. Kalwani, Chief Operating Officer, Al Safeer Group said, “Al Safeer Group’s association with Sharjah Chamber of Commerce & Industry dates back to the ’80s when the Group was founded in Sharjah. Since then, Al Safeer Group and its business initiatives have prospered, thanks to the vision and leadership of our rulers. The Chamber has always offered a helping hand in all the efforts of the Group. Safeer Mall on Dubai-Sharjah Highway, which was inaugurated early this year, reaffirms our faith in the system here and our commitment to enhancing the lifestyle of the residents of Sharjah.”
He further added, “Our hypermarkets and supermarkets in Sharjah witness an increase of over 30% in daily sales during Sharjah Ramadan Festival. We are certain that outlets in Safeer Mall will benefit this time because of our decision to be part of the Festival.”
As sub-sponsor of Sharjah Ramadan Festival, Safeer Mall and its 140 odd outlets offer customers the opportunity to win seven Nissan cars and AED 1.32 million in cash prizes. On spending AED 100 at any outlet, the customers enter the Sharjah Ramadan Festival’s raffle draw for the cars and the cash prizes.
“As part of the Festival, Safeer Mall is offering spectacular entertainment for children by organizing two 10-day long events in the evenings. ‘Amazed by Maze’ is designed as a competition where children can race remote controlled cars in a 5 sq. mt. maze from 1 – 10 October. ‘Aqua World’ organized from 15 – 25 October will offer the little ones a variety of water sports and loads of fun,” said Mr. Kalwani.
Encompassing a whopping 1.2 million square feet of space, Safeer Mall is spread across ground plus 3 levels and houses 140 specialty stores in all of 500,000 sq.ft. of retail space. Separate zones have been earmarked for electronics and mobiles, jewellery and watches, fashion and lifestyle and gift ideas and home furnishings. Major brands like Telefonika, Damas, Jacky’s Express, Better Life, Foyoun, Rasasi Perfumes, E4U (Al Sayegh Brothers), Cellucom, Hang Ten, Silverline (Shoe Mart), Value Time (Rivoli), Sports Market (Sun N Sand Sports), Royal Palace Furniture, Simplified, The Raymond Shop, Golden Sheetal, Nayomi, Mikyajy, La Vie En Rose, Viss, United Furniture, Café Supreme and Home Mart, join hands with the locality’s most favoured hypermarket, Discount Centre.
Space City, is situated on the top most level, and is the largest indoor theme amusement facility in the UAE. Among the ten thrilling rides available at Space City, some of which unique to the region, are: Satellite Coaster, Lunar Express, Orbiter, Space Wheel, Space Flight, Space Train, Swing Ride, Bumper Boat, Bumper Car. Moreover, with over 100 electronic games to choose from, all imported from Italy, USA and Japan, gaming enthusiasts will also be spoilt for choice. The dedicated Race Track for remote controlled race machines - Tamiya Mini 4WD and Kyosho Mini Z Racer is highly sought after by motor sport enthusiasts. Another favourite is the Bear Train Express that lets children build their own plush toys in various sizes and clothing. A unique Laser Show from Hungary synchronizing smoke, multi-colour laser beams, music, fog and lights, and edutainment programs by acclaimed performers make Space City a delightful experience.
The Food Court adjoining Space City has 14 outlets, including Southern Fried Chicken, Popeyes, Roma Pizza and Jabal Labnan, and comfortably accommodates 400 people. As a convenience for shoppers, Safeer Mall’s vehicle parking area can take in 2000 vehicles.
Al Safeer Group, a conglomerate with a team of over 3000 dedicated professionals, celebrates two decades of excellence and service. Apart from retailing, Al Safeer Group’s other business interests include furniture, real estate, manufacturing and trading across the GCC.
The retail division is into malls, hypermarkets, boutique stores and family entertainment centres. Al Safeer Group also owns and operates Century Mall, Dubai, Safeer Mall, Dubai-Sharjah Highway and Safeer Mall, Ajman. Keeping in line with the retail growth across the Gulf region, the Group has announced its plans to open malls in Ras Al Khaimah and Sohar (Oman) in late 2007, and Fujairah in 2008. Under its Safeer Hypermarkets brand, the Group has over 35 plus outlets spread across the GCC.
Other Group companies include: Al Safeer Furniture, Al Safeer Real Estate, International Poly Industries/Sleep Ezze, Show Racks Trading, Boltmaster Trading and Steelracks Factory.
