Saks Fifth Avenue unfurls lustrous, dazzling temptations during Luxury Pearl Week!

Published May 10th, 2009 - 03:30 GMT
Al Bawaba
Al Bawaba

Saks Fifth Avenue unfurls lustrous, dazzling temptations during Luxury Pearl Week!
Showcases Damas’ glamorous array of pearl jewellery collections from world acclaimed brands
 As Saks Fifth Avenue kick starts its Luxury Pearl Week from May 6 through to May 12 in BurJuman, Damas, the world renowned jeweller and watch retailer, showcases its stunning collection of internationally acclaimed pearl jewellery brands such as Paspaley, Utopia, Jewelmer, Robert Wan Tahiti, Gellner and Damas’ own brand “Kiku”  Pearls through this first unique retail event.
While each of these famed brands have independent and remarkable design recognition, all of their jewellery collections are united in their efforts to pay tribute to the timeless charm of pearls. Damas continues to unveil the latest and most enthralling pearl jewellery trends by these world famous brands through its Damas les exclusive stores and Saks Fifth Avenue.
David Daniels, General Manager of Saks Fifth Avenue, stated: “For Saks Fifth Avenue, showcasing these collections is a pleasure as it gives our shoppers a closer look at some of the world’s most magnificent pearl jewellery brands. An in-store event such as this benefits not only the jewellery brands themselves; it also highlights our role as a leading purveyor of luxury goods in Dubai. As always, our partnership with Damas has resulted in a creative retail endeavour that will definitely be enjoyed by the city’s jewellery aficionados.”

Meanwhile, Tamjid Abdullah, Deputy Managing Director Damas Jewellery, commented: “We are very happy to be part of this initiative. The Middle East’s relationship with pearls is a well known one as in times past it was a pearl diving centre. Hence women of the region are well acquainted with the qualities of a fine pearl and Dubai is now one of the most discerning markets in the world for pearls and fine jewellery. Lustrous, dazzling and beautiful, pearls are truly one of the most enchanting gems of nature.

“They have a timeless charm that continues to be treasured by women of all ages as they suit every skin type and personality. In fact, a pearl strand is one of the must-have jewels in a woman's jewellery wardrobe. We have some of the most beautiful pearl jewellery brands under the Damas roof. It is only fitting that we give them greater exposure through a week-long showcase of their best and latest collections. Come to the Damas boutique at Saks Fifth Avenue and join us in appreciating the timeless splendor of these living gems.”
Ajay Pandey, Deputy General Manager, Products and Brands - Damas, raved: “Offering a vast array of classic and contemporary pearl jewellery designs, Damas’ Kiku Pearls is designed to complement the lifestyle of the modern woman. It presents amazing options in casual, daily styles as well as more glamorous options that combine the richness of South Sea and stunning Tahitian pearls in elegant pieces.”
According to Thomas More, Utopia is faraway mythical island with an imaginary and ideal form of life created by the best human resources. Utopia is an entity in the minds of humans for everything which is pure and perfect, hence, PAOLO GAIA, President, Utopia Pearls, imagines it as the light on that island to be similar to that of dawn of time, like the luminescence of Utopia jewels.

Utopia launches a new collection every year with one-off, unique and mesmerizing creations studded with unusual Pearl Shapes which are combined with most colorful and precious gem stones. Each piece of jewellery is a passionate statement of an artist’s creativity and dexterity to combine these elements in to a jewel that radiates the luminescence as referred by Paolo Gaia.
Paspaley, the pearling pioneer from Australia is the world's pre-eminent source of rare and beautiful South Sea pearls cultured from the ‘pinctada maxima’ the world’s largest oysters. These are the largest pearls and are highly sought after by the world's leading jewellery houses and designers. Paspaley's famed jewellery collections include Stellar, Paradis, Eden and Ribbons which celebrate the beauty of these prized pearls. 
Damas brand Kiku Pearls proposes an array of dazzling accessories for the modern woman's demanding lifestyle. Combining the luster of South Sea and Tahitian pearls with the sheen of 18k yellow gold and white gold settings and enhanced by the dazzle of diamond brilliants these bewitching creations offer women very tempting options for both casual wear and as evening allure.
Founded 30 years ago, Jewelmer pearls stand unique for their ‘Ultimate Orient’, a result of their thick nacre and the refraction of light as it penetrates through layers of aragonite crystals from the core to the surface. Its fine pearl jewellery echoes the sentiments of the young and the young at heart offering classic pearl strands as well as avant-garde creations for the trendy, modern woman.
Robert Wan is known as the ‘Emperor of the Tahitian cultured pearl’. His brand is the biggest, single producer and exporter of Tahitian gems with pearl farms located on three atolls and one island in French Polynesia. Wan’s aim is to make the Tahiti pearl as exclusive as diamond when a man wants to express his love for a woman. These gems are sought after highly by the world’s leading design houses. Wan’s eponymous brand embodies originality and versatility in its Tahitian Pearl jewellery designs unveiling a universe that respects nature and brings to mind ancient civilizations. His designs pay tribute to the forces of nature as multifunction accessories blending style and sensuality.
‘The Spirit of Pearls’ is an apt motto for Gellner jewellery as its designs are conjured through miracles of nature, the talents of its top international designers, and the charisma of the wearer. The ‘One-of-a-kind Collection’ by brand founder Jorg Gellner is the realization of his exclusive dream made up solely of unique, original pieces, presenting cultured necklaces in the most awesome, superlative size, quality and composition. One of his outstanding pieces is a necklace measuring 80cm that is entirely composed of creamy coloured South Sea pearls each with diameters of 13 to 17 mm. The collection also has bewitching baroque necklaces. His ‘Spirit of Pearls’ collection accentuates individual design and personal delight boasting sensuality, opulence and a purist look.  

This unique event will see the presence of GIA. Established in 1931, the Gemological institute of America is the world’s foremost authority on the certification of diamonds, coloured stones and pearls. GIA will provide an interactive & educational approach with all the Pearl aficionado’s visiting this show and an opportunity to get their valuable pieces certified. 
Discover the timeless magic of Damas’ world renowned pearl jewellery brands during Saks Fifth Avenue’s upcoming Luxury Pearl Week!