Samsonite’s Cosmolite Range Carries Home the Red Dot Design Award

Samsonite’s fastest selling Cosmolite range has been awarded the prestigious Red Dot Award – ‘Best of the Best 2010’ for distinction in the highest design quality. The tough yet elegant design of Cosmolite is inspired by nature’s handiwork in seashells. The range had also bagged the coveted Henri Van de Velde Label for Design in Germany earlier this year, awarded for contemporary, innovative, strong and refined design that stands apart from competition.
The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen annually and ranks among the largest and most renowned design competitions in the world. This year, the jury went through 4,252 submissions from 1,636 companies across 57 countries. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility. Winners of this award include Rolls Royce, Bose, BMW, Apple, Mercedes-Benz, Nokia, Philips, Siemens and Sony.
Cosmolite is the lightest and strongest luggage solution from Samsonite. It offers lasting durability and advanced impact resistance with its revolutionary Curv® technology. The material is so strong that it has been used in bulletproof vests. This new range as well as other Samsonite luggage solutions, is available at the Samsonite exclusive boutiques and all the Grand Stores in UAE located at major shopping malls.