Samsung appoints Cellucom as its authorized distributor and retailer in Oman

Published October 17th, 2006 - 09:44 GMT

Cellucom, premium distributor and retailer of mobility products and one of the fastest growing retail chains in the GCC region, has been appointed authorized distributor for the complete range of Samsung mobile phones, both companies announced at a press briefing today (SUNDAY).

“Cellucom, a power retailer in its own right, has earned a solid reputation in the GCC market for its good working relations with other retailers. Moreover, its approach to distribution and sales support to its growing network has led to the establishment of a strong GCC-wide dealer network. We are confident that Cellucom’s appointment as a distributor for us in Oman, will increase both our visibility and market share,” said Steve Han, General Manager, Mobile Division, Samsung Gulf Electronics.

Samsung Electronics Co. Ltd., one of the fastest growing brands, is the third largest producer of mobile phones in the world. By developing cutting edge technology and combining it with stylish design and easy-to-use functionality, Samsung is at the forefront of the mobile digital convergence market. The recently unveiled Ultra Edition series of phones will help boost its market share in the region and consolidate market leadership in the high-end mobile segment.

Commenting on the appointment, Mukkul Shyam, COO, Cellucom said: “With changing times the cellular phone has become a necessary accessory. What sets us apart as a distributor and retailer is our wide distribution and retail network and knowledgeable sales teams. We are delighted to have been appointed by Samsung, one of the leading brands worldwide. Cellucom will look to leverage its regional expertise and learning, to grow Samsung’s market share in Oman.”

Cellucom, the only retailer with a pan-GCC presence, has registered an impressive increase in sales over the years. In Oman alone Cellucom has doubled its revenue. The company continues to work towards its vision of regional excellence in mobility services, through the retail and distribution of leading-edge technology products.

Cellucom’s retail footprint in the GCC will also increase in the next three months with opening of 20 showrooms in Bahrain, Oman, UAE and Kuwait. With mobility as its focus, Cellucom has built strong associations with successful brands in digital devices and mobility solutions, which has contributed to its regional successes.


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