Samsung Concludes its Successful IAAF World Indoor Athletics Championships Sponsorship in Doha

Published March 15th, 2010 - 09:54 GMT
Samsung Electronics, a global leader in consumer technology and award winning innovator, today wrapped up its sponsorship activities at this year’s IAAF World Indoor Championships in Athletics to great success, which took place over three days at the outstanding setting of the Aspire Dome in Doha, Qatar.
For the first time ever, and to great success, this competition was held on Middle East soil. With athletes from approximately 160 countries having competed at the Aspire Dome, the Doha 2010 World Indoors surpassed the games at Valencia in 2008 where 147 countries, also a participating record at the time, contested the event.
With a stadium seating area capacity of 5,000, extended from 3,000 for the championships, the Aspire Dome played host to over 1,100 athletes and officials at the IAAF’s most important event of the 2010 World Athletics Series.
Samsung’s three-year agreement as the official partner of the International Association of Athletics Federations (IAAF) began at the 2009 World Championships in Berlin and includes this year’s World Indoor Championships in Doha, Qatar.
“Samsung’s sponsorship of the World Indoor Championships in Doha this year is something we are excited about, as we see sports and athletics in particular, as a prefect fit for the Samsung brand. We recognise the importance of engaging our consumers in an arena that means a lot and through a medium which is emotionally important to them.” said Mr. Marco Vocale, Head of Corporate Solutions at Samsung Gulf Electronics.
The 2011 World Championships in Daegu, South Korea will see Samsung as a sponsor in this event for the third time. Samsung is also appointed the IAAF's official equipment provider in the categories of Wireless Communications and Audio/TV/Video.
In addition to Samsung’s long history of commitment to sport, including its sponsorship of Chelsea FC since 2005, and its sponsorship of the 2006 Asian Games for two decades, Samsung also had the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving with the Samsung MVP Award. In addition, Samsung has extended its official sponsorship of the Olympic Games through to 2016.
During this year’s championship event in Doha, Samsung hosted a Fanzone area with entertainment for fans and athletes throughout the three day event.
“Our sponsorship of this year’s IAAF Indoor Athletics Championships reflects our commitment to the sporting landscape in the Gulf. The ability of sports to unify cultures and inspire new levels of personal achievement – the very qualities that Samsung seeks to realize in its constant pursuit of innovation reflects the company’s core philosophy of Passion for Excellence,” concluded Vocale.

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