Samsung Electronics, a global leader in consumer technology and award winning innovator, today announced its sponsorship of this year’s IAAF World Indoor Championships in Athletics taking place in Doha, Qatar from 12-14 March of this year.
Mr. Marco Vocale, Head of Corporate Solutions at Samsung Gulf Electronics said: “Sports is a prefect fit for the Samsung brand. Samsung’s sponsorship of the World Indoor Championships in Doha this year is a testimony of our commitment to sports, and to the Gulf region. Samsung views consistent sports sponsorship as a vital way of contributing to global society and communicating its corporate philosophy and values.”
Samsung has a three-year agreement as the official partner of the International Association of Athletics Federations (IAAF). This began at the 2009 World Championships in Berlin and will include this year’s World Indoor Championships in Doha, Qatar; in addition to the 2011 World Championships in Daegu, South Korea. Samsung is also appointed the IAAF's official equipment provider in the categories of Wireless Communications and Audio/TV/Video.
“The ability of sports to unify cultures and inspire new levels of personal achievement – the very qualities that Samsung seeks to realize in its constant pursuit of innovation reflects the company’s core philosophy of Passion for Excellence,” added Vocale.
In addition to Samsung’s long history of commitment to sport, including its sponsorship of Chelsea FC since 2005, and its sponsorship of the 2006 Asian Games for two decades, Samsung also had the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving with the Samsung MVP Award. In addition, Samsung has extended its official sponsorship of the Olympic Games through to 2016.
During this year’s championship in Doha, Samsung will be providing daily updates, in addition to hosting a range of supporting activities at the venue.
