Samsung Electronics, a global leader in consumer technology and award winning innovator, today launched its sponsorship of this year’s IAAF World Indoor Championships in Athletics taking place at the outstanding setting of the Aspire Dome which will host the World Indoor Championships in Athletics in Doha, Qatar.
The Championships will welcome athletes, sporting delegates and fans from more than 160 countries, making it one of the biggest international sporting events ever held in Qatar. The three-day competition which runs from 12 to 14 March 2010 will be the most sought after athletics event of the year, hosting a number of defending champions from the previous edition of Valencia 2008, with over 1,300 athletes expected to be participating.
“Samsung’s sponsorship of the World Indoor Championships in Doha this year is something we are excited about, as we see sports and athletics in particular, as a prefect fit for the Samsung brand. We recognise the importance of engaging our consumers in an arena that means a lot and through a medium which is emotionally important to them.” said Mr. Marco Vocale, Head of Corporate Solutions at Samsung Gulf Electronics
Samsung’s three-year agreement as the official partner of the International Association of Athletics Federations (IAAF) began at the 2009 World Championships in Berlin and includes this year’s World Indoor Championships in Doha, Qatar. The 2011 World Championships in Daegu, South Korea will see Samsung as a sponsor in this event for the third time. Samsung is also appointed the IAAF's official equipment provider in the categories of Wireless Communications and Audio/TV/Video.
In addition to Samsung’s long history of commitment to sport, including its sponsorship of Chelsea FC since 2005, and its sponsorship of the 2006 Asian Games for two decades, Samsung also had the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving with the Samsung MVP Award. In addition, Samsung has extended its official sponsorship of the Olympic Games through to 2016.
During this year’s championship in Doha, Samsung will be providing daily updates, in addition tohosting a range of supporting activities at the venue.
“Our sponsorship of this year’s IAAF Indoor Athletics Championships reflects our commitment to the sporting landscape in the Gulf. The ability of sports to unify cultures and inspire new levels of personal achievement – the very qualities that Samsung seeks to realize in its constant pursuit of innovation reflects the company’s core philosophy of Passion for Excellence,” concluded Vocale.
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