Samsung teams up with Salma Khan and during Dubai Fashion Week

Published April 1st, 2010 - 03:35 GMT

Samsung Electronics, an award winning innovator and sponsor of Dubai Fashion Week, announced its collaboration with Salma Khan, a fashion powerhouse in the region, for the first time, and its partnership with prestigious Dubai-based fashion blog,, for the second season running during Dubai Fashion week.

This partnership with and Salma Khan is to introduce the ‘Express the Diva in You’ campaign, where Samsung will hold a ‘Diva of Dubai Fashion Week’ competition by selecting a daily winner as the ‘Diva look of the Day’ throughout the week. This will be done by having a Samsung camera snap photos of potential divas attending the fashion show. The daily winners will be announced on Twitter.
On the final day, April 8th, Samsung, Bebhinn Kelly, Managing Director and blogger of and Salma Khan will pick one of the five as the ‘Diva of Dubai Fashion Week’ winner-- the prize will be a 55” Samsung LED TV.

Salma Khan, founder of Salma Khan Fashion House, commented: “I am thrilled to be teaming up with Samsung for the reveal of the fashionable Diva Collection. The new Samsung Diva collection is an image of elegance, luxury and charm; an ideal fashion accessory exquisitely designed for modern women. For the launch of the new mobile phone line-up, I will be designing dresses inspired by the look, feel and the style to reflect the hip and chic design of the Diva phones. The collection of dresses will be worn by models at the Samsung stand during Dubai Fashion Week.”

“Also, I’m extremely excited and looking forward to be on the panel for the ‘Diva of Dubai Fashion Week’ competition. I believe this will be a difficult competition to judge because of the fashionable divas we are expecting to see at Dubai Fashion Week,” said Salma.

As the official product partner for mobile phones and televisions this year, the Samsung DFW online diary will include notes on signature looks, up-and-coming designers, key trends for the season and of course all the front row gossip about who is wearing what. Readers will be able to log onto everyday and read up-to-date diary entries. The online fashion diary will also incorporate Twitter, where we will load up to the minute pictures and comments about what is happening on the runway.

Please visit the Samsung stand at the Dubai Fashion Week 2010.

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