SanDisk Encourages Budding Local Rock Talent Across the Emirates

SanDisk Encourages Budding Local Rock Talent Across the Emirates
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Published July 29th, 2010 - 09:16 GMT

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SanDisk® Corporation (NASDAQ: SNDK), the inventor and world’s largest supplier of flash storage cards for digital consumer products today announced its participation with Rock Nation, the United Arab Emirates’ (UAE) first local rock talent platform. For the month of July, Rock Nation is conducting the July Rockathon, which is sponsored by SanDisk Middle East and Africa to encourage budding local rock music talent.

The July Rockathon is an on-going rock and roll event that has 16 bands playing on four back-to-back weekends all through the month of July at different venues across Dubai, United Arab Emirates (UAE).

Elaborating on SanDisk’s participation, Tareq Husseini, SanDisk’s Middle East and Africa Sales Director said: “We have constantly read about the lack of sponsors in the entertainment industry to encourage and harness young talent in the region. We, at SanDisk, believe in encouraging new talent and providing them a platform to showcase their skills. We hope that our partnership with Rock Nation will provide rock music in the region the much-needed boost.”

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