SAP Signs Global Sponsorship with Tennis Sensation Andy Roddick

Published December 7th, 2006 - 08:36 GMT

Leading business software provider SAP AG (NYSE: SAP) has announced that it has signed a three-year sponsorship agreement with tennis sensation Andy Roddick, ranked #5 in the world by the Association of Tennis Professionals (ATP) and the top-ranked American player.

Roddick, the 2003 U.S. Open Champion and two-time winner of the SAP Open, will serve as a global ambassador for SAP in tennis. He also will partner with SAP on customer engagement opportunities on the worldwide ATP circuit. As part of the sponsorship agreement, Roddick will wear the SAP logo on the right sleeve of his tennis apparel while on tour.

Roddick will champion the SAP brand, beginning with the 2007 season and continuing through 2009.

“I am delighted to be associated with a global, blue-chip brand such as SAP, as I play tennis around the world,” said Roddick. “I look forward to a very successful partnership with SAP and to building on the momentum I’ve gained this year.”

The 24-year-old Roddick clinched the U.S. Open Series title for the second straight year by winning his first title of 2006 at the Western & Southern Financial Group Masters in Cincinnati, Ohio, and by reaching the U.S. Open singles final.

“We are excited to have Andy as an SAP ambassador,” said Marty Homlish, global chief marketing officer and corporate officer of the SAP group. “He is one of the most talented and popular players on the ATP circuit, and he personifies the same winning attributes – such as determination, passion and resourcefulness – that make SAP the leading provider of business software.”

Entering the 2007 season, Roddick will seek his third title at the SAP Open, scheduled for Feb. 12-18, 2007, at the HP Pavilion at San Jose. He joins a field of players that already includes fellow American James Blake, defending champion Andy Murray and the world’s former #1 player, Marat Safin.

“Sponsorships help us integrate with communities. It allows us an opportunity to share and support their interests and to build a personal relationship with our customers,” said Essam Enany, president, SAP Arabia.

The 2007 tournament will mark the sixth time in seven years that Roddick has played the SAP Open. He is currently scheduled to play his first-round singles match at 7:00 p.m. on Wednesday, Feb. 14, against a player to be determined.

The SAP Open is the second-oldest men’s professional tennis tournament in the United States, first played in 1889 in Monterey, Calif. Ticket packages to the 2007 SAP Open are on sale now by calling +1 (408) ACE-2121. For more information about the SAP Open, check out the official tournament Web site at www.sapopentennis.com.

About SAP Sports and Entertainment Sponsorships

SAP sports and entertainment sponsorships are used to reinforce the SAP brand, to provide a compelling technology showcase for SAP business solutions, and to provide a unique environment for customer engagements. In addition to SAP’s sponsorship of Andy Roddick and its title sponsorship of the SAP Open tennis tournament, the company’s global sponsorship portfolio includes Ernie Els, 2002 British Open Champion and two-time winner of the U.S. Open; golf legend Gary Player; the world-renowned Team McLaren Mercedes Formula One racing team; and title sponsorship of the SAP Arena in Mannheim, Germany, near SAP’s global headquarters.

About SAP

SAP is the world’s leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)
(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
Copyright © 2006 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.


 


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