Saudi Arabia to reinforce its Middle Eastern economic leadership at Saudi PPPP 2009

Published October 12th, 2009 - 02:58 GMT

Saudi Arabia has emerged as the most attractive investment destination in the Middle East's petrochemical, printing, packaging and plastic industries, revealed Riyadh Exhibitions Company (REC), organiser of "Saudi PPPP 2009", in a press conference held today (Sunday, October 11, 2009) at the Four Seasons Hotel in Riyadh. REC also disclosed that more than 500 companies will represent 24 countries in the upcoming mega trade event to tap into the Kingdom's robust business opportunities.

 

Speaking at the press conference, Fadi Kaddoura, Vice President – Sales and Marketing, REC, said, "Saudi PPPP 2009 will offer a unique platform for companies to identify and pursue gainful business and investment opportunities that have been unlocked by the Saudi Government's proactive efforts in developing its petrochemicals industry. Moreover, Saudi PPPP features a unique combination of four major trade exhibitions, allowing trade visitors and exhibitors to optimise their business potential, and creating exciting possibilities to synergise and build strategic partnerships."

 

Commercial counsellors of several National Pavilions that will be put up at Saudi PPPP 2009 joined REC at the press conference in discussing the role of Saudi Arabia in promoting the industry's growth in the region. REC underscored the fact that Saudi Arabia's groundbreaking petrochemicals projects, estimated to be worth SAR 172.5 billion, will dramatically increase Saudi Arabia's production capacity and further consolidate the country's position as a leading producer and supplier in the regional and global petrochemicals industry. This has been further reinforced with the country scoring a chart-topping 74.3 points in the Middle Eastern Petrochemicals Business Environment Rankings matrix.

 

On the other hand, recent reports have revealed that the Saudi printing industry continues to grow by 15 percent annually as printing expenditure in Saudi Arabia has been at an all-time high. At 40 kilograms a head, Saudi Arabia's consumption of plastics rates twice as much as any other GCC country, even as the country's packaging sector accounts for up to 70 per cent of the GCC packaging market, valued at USD 2 billion.

 

Saudi PPPP 2009 will be held from Shawwal 29 to Zul Al-Qi’dah 2, 1430 / October 18 to 21, 2009, at the newly built Riyadh International Exhibition Centre, one of the region's most advanced exhibition facilities. The leading business-to-business event comprises Saudi Petrochem 2009 – The 4th International Exhibition for Chemicals and Chemical Technology Industry; Saudi Plas 2009 – The 9th International Plastics Technology Show; Saudi Pack 2009 – The 9th International Packing Machinery and Materials Show; and Saudi Print 2009 – The 9th International Pre-press and Printing Technology Exhibition.

 

Supported by diamond sponsor Saudi Basic Industries Corporation (SABIC) and gold sponsor Petro Rabigh,  Saudi PPPP 2009 will also feature a comprehensive range of products manufactured locally in Saudi Arabia, which collectively account for 35 per cent of the total products showcased in the event. The trade event's confirmed exhibitors now represent a substantial 77.4 per cent increase in participation, while exhibition space has been expanded by 100 per cent to reach 15,000 square metres.


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