Having established itself as a wildly successful home fashion brand in the Middle East, THE One is now targeting Europe, with its flagship store due to open in Stockholm in June 2005. THE One is a retailer unlike any other, dedicated to designing as well as sourcing exciting and unique furniture and accessories from around the world at fantastic value.
Thomas Lundgren, founder of THE One states, “Our mission is to save the world from all cheap, mass-produced as well as over-priced home retailers, by becoming the funkiest and sexiest, global home fashion brand. We aim to be masstige – to occupy the sweet spot between mass and prestige.”
Born and bred in the United Arab Emirates, THE One first opened in 1996 and today boasts nine stores and boutiques across the Middle East and has become a ‘must have’ name in the region. The Stockholm boutique will be located in the popular shopping and dining area of Hamngatan and will offer over 1,000sqm of retail space and will include THE Kitchen - a new concept in THE One’s gourmet dining experience.
Each of THE One's stores is an inviting, sensual, cosmopolitan mix of ethnic, colonial and contemporary design influences. A magical theatre creating a dramatic cross-cultural meeting point where global ideas flow free, to spark passion and creativity.
Lundgren continued, "At THE One, we go out of our way, so our customers don’t have to. We want to inspire our fans; and annoy and challenge our competitors. The people of Sweden will soon be able to explore, touch, smell, and feel the drama of THE Total Home Experience”.
