Sharjah Summer Promotions 2010 boosting Emirate’s efforts to become regional shopping and family entertainment hub

Published July 5th, 2010 - 08:58 GMT

The Sharjah Chamber of Commerce and Industry (SCCI) has revealed that the ongoing Sharjah Summer Promotions 2010, the local chamber's annual summer sales festival that seeks to bolster Sharjah's bid to become one of the Middle East region's top shopping and family entertainment destinations, is proving to be a major success both for participating retail outlets and shoppers in the emirate. Sharjah Summer Promotions 2010, which runs till July 20, is being participated in by some of the emirate's top establishments from the retail, hotel and hospitality sectors. Sharjah Summer Promotions also features awareness-raising presentations and entertainment programs being held in key tourist destinations such as Al Qasba and local malls. The event, which also coincides with similar summer shopping festivals held throughout the UAE, complements continuous efforts to position Sharjah as an ideal business and family oriented destination and move it one step closer to achieving total sustainable development.

As part of Sharjah Summer Promotions 2010, leading shopping malls such as Mega Mall, Sahara Centre, Ansar Mall, Safeer Mall and Sharjah City Centre, have also launched a promotional campaign that gives shoppers the opportunity to win a new Nissan Maxima 2010 and other valuable prizes. Shoppers with purchases of over AED 150 will be entitled to a raffle ticket wherein the final draw and announcement of winners will be made on the last day of the promotional campaign. Shoppers will also have the chance to win AED 5,000 on special shopping days dedicated to different product categories - restaurants, café's, clothes and accessories, perfumes and cosmetics, jewellery, watches and glasses, electronics and mobile phone accessories.

Mohammed Ahmed Amin, Assistant Director-General of SCCI's Department of Economic and International Affairs, said: "This year's Sharjah Summer Promotions has witnessed a dramatic increase in participation from companies and trade establishments. The initiative, which has become one of the most awaited annual sales events in the UAE, reflects the local chamber's continued commitment to launch key activities that can help promote Sharjah as a prime tourism and shopping destination. Aside from focusing on sales and marketing activities, Sharjah Summer Promotions 2010 also showcases Sharjah's traditions, culture and rich heritage via interactive and entertaining activities for families and individuals. Over the years, various studies have shown that the UAE witnesses an increase in travel activities during the summer months of July to August, making it the most opportune time to hold shopping and tourism based campaigns. Moreover, the SCCI affirms its continued commitment to launch and implement initiatives like Sharjah Summer Promotions that aim to actively promote Sharjah locally and internationally."

Anna Mansour, Mall Manager, Sharjah City Centre, said: "The summer and vacation season has become a perfect opportunity for tourists and residents to shop and avail of special offers and discounts offered in different malls. Sharjah City Centre promises to give shoppers a unique shopping experience by offering a mix of promotional campaigns, entertainment events and valuable prizes."

Humaid Al Mansouri, Director General, Ansar Mall, "The SCCI has always led by example by helping support the local and national economy through the adoption and implementation of key initiatives like Sharjah Summer Promotions. The local business community is thankful for the SCCI's efforts, which seeks to reinforce our presence in key UAE market segments. In the last few years, Sharjah Summer Promotions has become an effective instrument in increasing sales and profits for the local retail sector and has consolidated investments in vital sectors for the Emirate."

An official from Sahara Centre pointed out that the mall has prepared a list of activities that can help increase foot traffic. The official shared that Sahara Centre always looks forward to participating in the annual Sharjah Summer Promotions as it has become a key driver in the emirate's economic development and creates an integrated investment environment for potential investors.

Special events like promotions and festivals are organized by the SCCI in an effort to help advance Sharjah's economic activity and strengthen the communication ties between the different members of the emirate's business community. These series of events and festivals encourage emirate-wide participation by hosting various social, cultural, environmental and traditional activities that cater to Sharjah's diverse community. 

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