Al Ghurair Centre, the pioneer shopping centre in the Middle East, is set again to play a significant role in the world renowned Dubai Summer Surprises by participating in the Dubai Shopping Malls Group initiative. The much-awaited summer event is going on till August 7th 2010
Among the main highlights of the seven-week summer special is the fabulous Dubai Shopping Malls Group (DSMG) promotion where by Shoppers spending a minimum of AED200 at any of the 200-plus diverse retail stores at Al Ghurair Centre will get a chance to enter weekly raffle draws to win 14 BMWs. Each week, 2 winners get the opportunity to win a BMW!
Mr. Salem Al Ghurair, Chief Executive Officer of Al Ghurair Centre, said: "We are happy to be associated with Dubai Shopping Malls Group this DSS as it has become the most awaited summer promotion. During the course of this season, Al Ghurair Centre will host a wide variety of activities and entertainment to provide guests with a complete and exciting shopping experience."
"Dubai Summer Surprises has contributed greatly towards putting Dubai on the world map by attracting tourists and visitors from across the globe, this year we stand our course in supporting this initiative to ensure we achieve the success that Dubai is well known for" added Mr. Salem Al Ghurair.
"The shopping-linked promotion and other entertainment activities at Al Ghurair Centre during DSS 2010 will help further enhance its appeal for all guests with all the winning opportunities and great bargains."
Speaking of DSMG's association with DSS, Laila Suhail, Chief Executive Officer of Dubai Events and Promotions Establishment said: "DSS has proved time and again just how effective it is in attracting people to the emirate's malls. It not only drives sales for retailers but also positively impacts on the UAE's economy and tourism and hospitality sector. Malls in Dubai are no longer simply places to shop; they have become true destinations - amusement centers buzzing with activities and attractions for the whole family. The DSS campaign highlights this and provides quality entertainment and a summer of surprises for everybody."
"As part of our new mandate as DEPE, we are working very closely with the retail sector to sustain its growth and enhance its role as a key driver of Dubai's economy, whilst positioning Dubai as the leading retail hub in the region," added Suhail. "Our partnership with DSMG falls right into the core of this task."
At Al Ghurair Centre, shoppers can take their pick of superior international, regional and local brands. Visitors can also experience a variety of well known gourmet brands and a multitude of cuisines enjoying both indoor and alfresco setting at the centre. Unbeatable bargains, exciting entertainment and a vibrant ambience makes Al Ghurair Centre the place to be in during DSS 2010.
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