ShoreTel Strengthens Global Presence with Launch in the GCC

Published January 18th, 2009 - 10:08 GMT

ShoreTel®, Inc., (NASDAQ: SHOR), a leading provider of Pure IP Unified Communications (UC) solutions, today announced the planned launch of its range of UC solutions in the United Arab Emirates. ShoreTel comes to the GCC market after more than a decade of continuous growth as a leader in the IP telephony and UC marketplace in the United States, and globally.
ShoreTel is one of the only IP telephony manufacturers in the industry to take a fresh approach and deliver 100 percent of its solutions through the expertise and experience of value-add resellers and solutions providers. Since channel distribution is the cornerstone of ShoreTel’s success, the company has developed an innovative, superior channel partner program and will be running a series of educational seminars, vendor showcases and regional exhibitions in the GCC to recruit a lean forward thinking channel of VAR’s.
“We are delighted to be launching our presence officially in the Middle East with these new distribution agreements,” said Mark Swendsen, ShoreTel’s managing director in EMEA. “ShoreTel’s ease of management and low total cost of ownership has earned the company a major position in VoIP sales in the US, and we are currently one of the fastest growing unified communications companies in the world. We are very much looking forward to developing our distribution network in the GCC and bringing the many benefits of our system, including reliability, scalability and ease of use, to organizations there.”
ShoreTel's UC system is based on a distributed architecture designed for reliability and manageability, and includes ergonomically designed phones, state-of-the-art switches, and feature-rich software for enterprise-class functionality at a low total cost of ownership. ShoreTel is renowned for its commitment to customer satisfaction and has been named Best VoIP Provider for five years in a row by industry research firm, Nemertes Research.
“End user customers are now seeing UC as a powerful way to help their businesses become more productive and accessible, while enabling them to maintain control of how they manage their communications, and allowing them to focus on the most important thing – driving revenue,” Swendsen added.
ShoreTel’s launch program will begin on February 3rd with a briefing lunch for key journalists, partners and prospects, at which details of the partner program will be announced. To book a place please contact Tom Perry on or +44 1628 826328.
About ShoreTel, Inc.
ShoreTel, Inc., (NASDAQ: SHOR) is a leading provider of Pure IP Unified Communications solutions. ShoreTel enables companies of any size to seamlessly integrate all communications-voice, video, messaging and data -with their business processes. Independent of device or location, ShoreTel's distributed software architecture eliminates the traditional costs, complexity and reliability issues typically associated with other solutions. ShoreTel continues to deliver the highest levels of customer satisfaction, ease of use and manageability while driving down the overall total cost of ownership. ShoreTel is headquartered in Sunnyvale, California, and has regional offices in the United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit or call T: +44 (0) 800 652 8645.


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