Showtime Arabia, a leading pay-TV network in the Middle East, has added an Arabic version of its Electronic Programme Guide (EPG) to its service, enabling Arabic viewers instant access to a seven-day on-screen TV guide.
The Arabic service, which follows the successful launch of an English version earlier this year, gives viewers a quick and simple way of finding out full channel listings up to seven days in advance, as well as additional information about each movie, programme or episode selected.
Mike Whittaker, Showtime’s Director of Engineering and Technology said: “All Showtime subscribers now have access to a comprehensive and interactive TV Guide at the touch of a button. Selecting EPG on the remote control gives subscribers the ability to plan their viewing in advance while simultaneously watching their favourite shows.”
The EPG service is compatible with Showtime’s Digital Video Recording (DVR) device, the Showbox, which is now available across the GCC. When combined with the Showbox, the on-screen EPG guide makes for highly personalised viewing, giving ultimate jurisdiction over what TV fans watch and when.
Through the Showbox device, viewers can press pause on their favourite shows and movies at any point and continue watching at their leisure. Similarly, if the viewer misses a scene or wants to watch it again, they can rewind the program and replay it – even in slow motion.
While the Showbox decoder is the latest generation of smart technology set to change the relationship viewers have with their television, the EPG makes using the cutting-edge technology quick and easy for everyone.
The introduction of EPG to all its customers throughout the Middle East reinforces Showtime’s commitment to continually enhancing its service and confirms its position as the leading pay-TV network in the region.
Showtime Arabia is a leading pay-TV network in the Middle-East and North Africa. It provides 50 channels of mainly international content, with an especially strong offering of first run Hollywood films, due to its exclusive relationships with Disney, Sony, Paramount, Universal and Dreamworks. Showtime owns and operates its own channels including The Movie Channel, TV Land, Nickelodeon, Paramount Comedy Channel and Movietime. Included in its third party channel line-up are such global brands as MTV, CNN, Discovery, the Disney Channel, Cartoon Network and Bloomberg.
The network is owned by Gulf DTH, which is a joint venture of KIPCO and Viacom. KIPCO is Kuwait’s largest private sector investment company with more than US$ 15 billion under management. Its portfolio of investments includes around 55 companies, in sectors such as media, telecommunications, financial services, real estate and aviation, throughout the Middle East, North Africa, Europe and the U.S.
Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom’s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.
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