Siemens Medical Solutions reinforces regional presence

Published January 24th, 2007 - 12:45 GMT

Siemens Medical solutions will be demonstrating the very latest in its innovative medical technologies and solutions for integrated healthcare at Arab Health 2007 in Dubai.  In addition, Siemens will be sharing a vision for the quality of healthcare worldwide and the importance of information technology (IT) at the important Leaders in Healthcare conference, held alongside Arab Health.

Earlier last year, Siemens relocated their Near and Middle East (NME) regional headquarters for sales to the UAE.  In addition, the company established a Centre of Competence specialising in high technology solutions for the region.  The moves came as Siemens reaffirmed its position as the leading player in the regional medical technology market.

The two moves add to an already 100-strong team of specialists available on ground regional customers.  “Having our specialists available right here means shorter lead times to respond to customers and an even better understanding and awareness of their needs and issues,” explained Maurice Faber, Director of Siemens Medical Solutions, NME Headquarters.

“We are uniquely positioned within this market as the only total solutions provider.  We are the only company that can provide fully integrated end-to-end solutions in this fast evolving and highly competitive industry.”

More importantly, it signifies the growing importance of the Middle East as a major global market.  The region’s healthcare market is valued at an estimated AED173 billion and growing at 16 per cent annually (source: Gulf Marketing Review healthcare sector analysis, January 2007).

According to Siemens, the market for the medical diagnostics and solutions part of the healthcare market is estimated to grow annually by around 5 per cent.  Saudi Arabia continues to be the leading market, with a market size estimated to reach USD578 million by 2010.

Meanwhile, in the Lower Gulf region, Siemens Medical Solutions reported an impressive growth rate in sales from the previous fiscal, almost doubling the rate reported last year.

Two of the key drivers to this growth are the fast expanding population bases in countries like the UAE and Qatar, and the rapid move towards privatisation and modernisation.  “Government healthcare facilities are being modernised much quicker these days,” explains Nart Mamser, head of Siemens Medical Solutions in the Lower Gulf Region, covering the UAE, Qatar, Kuwait, Bahrain, Oman and Yemen.  “Modernisation also expands the range of services available to the public and expands the availability of quality healthcare; both of which trigger further growth.”

Siemens has been providing solutions and services to the Middle East healthcare markets for more than 35 years.  It is the leading provider of healthcare solutions in the region, covering diagnostic technologies and equipment, infrastructure solutions, and IT applications that streamline processes to increase efficiency.  Uniquely, Siemens also has the ability to fully integrate all these elements.

This ability means that Siemens can assist healthcare suppliers to address one of the key challenges currently facing them.  Factors such as aging and population growth have already led to a global surge in the demand for healthcare products, services and solutions, and they have also led to rising costs.  By 2050, more people in the world will be over 60 than below 14.

And this region is no exception to this.  Using IT and the so-called Smart building technology, Siemens has created digital patient rooms that integrate monitoring and diagnostics technology, with wireless communications and room controls (such as temperature and lighting).  The Digital Patient Room will be demonstrated at Arab Health 2007, along with Hospital Information Systems (HIS) for medium and large sized hospitals.

In addition to the exhibition, Siemens is a Platinum Sponsor of the Leaders in Healthcare conference.  Klaus Stegemann, member of the managing board of Siemens Medical Solutions will be speaking on a key topic at this year’s congress:  How IT can transform the quality of healthcare.

“The Arab Health congress has become increasingly critical to Siemens, so much so that it is now one of the five key trade shows for Siemens Medical Solutions worldwide,” said Mamser.  “Our stand at Arab Health this year is to be our largest yet.”

Siemens can be found at Arab Health 2007, Hall 3, stand A20.

Siemens Medical Solutions is one of the world’s largest suppliers to the healthcare industry.  The company is known for bringing together innovative medical technologies, healthcare information systems, management consulting, and support services, to help customers achieve tangible, sustainable, clinical and financial outcomes.  From imaging systems for diagnosis, to therapy equipment for treatment, to molecular medicine to hearing instruments and beyond, Siemens innovations contribute to the health and well-being of people across the globe, while improving operational efficiencies and optimizing workflow in hospitals, clinics, home health agencies, and doctors' offices.  Recent acquisitions in the area of in-vitro diagnostics – such as Diagnostic Products Corporation – mark a significant milestone for Siemens as it becomes the first full service diagnostics company.  Employing approximately 36,000 people worldwide and operating in more than 130 countries, Siemens Medical Solutions reported sales of 8.23 billion EUR, orders of 9.33 billion EUR and group profit of 1,06 billion EUR for fiscal 2006 (preliminary figures).

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