Published January 15th, 2006 - 10:20 GMT

Skywards, the frequent flyer programme of Emirates and SriLankan Airlines, has added a new hotel partner to its rapidly expanding portfolio - Rezidor SAS Hospitality.

The fast-growing, Brussels-based hospitality company has a portfolio of five brands across Europe, the Middle East and Africa – Radisson SAS, Country Inn, Hotel Missoni, Park Inn and Regent.

Skywards members can now earn 500 Skywards Miles every time they stay at Radisson SAS, Park Inn and Regent Hotels in Europe, the Middle East and Africa.

Skywards’ Vice President Brian LaBelle, said: “Skywards offers its members numerous ways for earning Miles, whether through flying with Emirates and SriLankan or staying at the properties of our hotel partners.

“We are delighted to welcome Rezidor SAS as Skywards’ newest partner, giving members the opportunity to increase their Miles which they can exchange for great benefits, including free flights, upgrades and luxury goods.”

Rezidor SAS Hospitality joins Skywards’ other hotel partners: Al Maha Desert Resort & Spa, Fairmont Hotels & Resorts, Hilton, Hyatt Hotels & Resorts, Intercontinental Hotel Group, Jumeirah, Le Meridien, One&Only, Marriott, Raffles International Hotels & Resorts, Rotana Hotels-Suites-Resorts, Shangri-La Hotels & Resorts, Sheraton Hotels & Resorts and Taj Group of Hotels.

Jean-Marc Busato, Vice President, Middle East, Rezidor SAS Hospitality, added: “Rezidor SAS is set for major growth and we look forward to a strong working relationship with Emirates, as both companies continue to develop and expand into new destinations.”

Photo caption: Skywards’ Vice President Brian LaBelle (left), congratulates Jean-Marc Busato, Vice President, Middle East, Rezidor SAS Hospitality, on their new partnership.

For Emirates, contact:
Frances Barton, Emirates’ Corporate Communications;
Tel: (+9714) 203 2144; M: (+97150) 650 3900; e:

For Rezidor SAS Hospitality, contact:
Esther van Bemmelen, PR & Communications Manager, Rezidor SAS Hospitality Middle East; T: +9714 390 0082; F: +9714 390 8171; e:

About Skywards
Now celebrating five successful years, the Skywards frequent flyer programme of Emirates and SriLankan Airlines is widely known as best-in-class for its dedication in delivering benefits to its members which go far beyond just the travel experience.
More than 1.75 million frequent travellers across the globe have joined Skywards since its launch in 2000.  The two key drivers of the programme are commitment to innovation and superior customer service.
Members earn Skywards Miles on every flight with Emirates, SriLankan Airlines and its partner airlines.  They can also earn Miles when staying at Skywards’ partner hotels, and using the services of other partners for car hire, and leisure activities and when using co-branded credit cards in association with banks.
Rewards for a passenger's loyalty and business include free flights and upgrades to hundreds of destinations, plus free leisure activities and quality goods.

About Rezidor SAS Hospitality
Rezidor SAS Hospitality, one of the fastest growing hospitality companies in the world, has a portfolio of five brands. Rezidor SAS is the partner in Europe, the Middle East and Africa for the Carlson brands (890 locations in 68 countries): Radisson, Park Inn, Regent and Country Inn.
It has concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni. Rezidor SAS has 263 hotels currently in operation and under development in 48 countries. The company aims to develop 700 hotels under the different brands by 2012. For more information on Rezidor SAS and its five brands, visit


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