SouqExtra! Attracts International Brands to the Emirate of Al Ain

SouqExtra! Attracts International Brands to the Emirate of Al Ain
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Published September 27th, 2010 - 15:38 GMT

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Retail innovator SouqExtra! and mega brand McDonald's have recently announced the opening of a new McDonald's store within Souq Extra! Al Batheen in the City of Al Ain on the 15th of September 2010.

The opening of the popular chain within SouqExtra! Al Ain fits perfectly with the overall strategy of SouqExtra! The community supercentre model combines both retail operations and community services which aim to serve and entertain within. Souq Extra's Al Ain center was launched earlier this year on the May 2010, each store within the center is tailored specifically to the needs of the community surrounding it, therefore it includes a supermarket, kids' play area, coffee shops, pharmacy and several restaurants.

"We are excited to have a popular brand such as McDonald's open within Souq Extra! Al Ain" Said Saleh Abdullah Lootah, Managing Director of SouqExtra! "We are happy with the success of the SouqExtra! Concept with many renowned brands joining our retailer's family. And we are also pleased to see how excited the local community is with the opening of one of their favorite brands within their neighborhood". He added. Souq Extra is a retail lifestyle centre tailor-made to connect individuals to themselves, their families and the community they live in. Our aim is to make sure those individuals have all the needs they require within their community."

Meanwhile, Mr. Wissam Marouf, Operations Director of McDonald's UAE, stated: "We are proud to partner with an experienced company such as Souq Extra; we consider this step a strategic facility for our expansion and a solid platform for our brand. SouqExtra is a creative concept and we look forward to further grow this relationship in the future".

SouqExtra! Is a pioneering lifestyle supercenter model, representing an innovative retail concept shaped by extensive research into outlet positioning as well as the quality and variety of services offered. It offers an innovative program that encourages local entrepreneurs to enter the exciting retail scene, and focuses on providing access to amenities and services that connect consumers' professional and family life to the larger community, adding something Extra! to life. 

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