SouqExtra!, the pioneering national chain of community supercenters, announced that it is moving forward with its plans to open a new supercenter in the Al Bateen area of Al Ain in the second quarter of 2010. The Al Ain supercenter will be the second SouqExtra! outlet, following the launch of the Ewan Residences outlet in Dubai Investments Park in the last December 2009, which in the short period since its opening has received a very positive reception from the local residential community that constitutes its key consumer profile.
The new SouqExtra! outlet in Al Ain comprises of two storeys over 95,000 square feet providing a mix of outlets that will offer a number of high-quality services carefully chosen to meet the needs of the local community. The retail mix will include outlets of Spinneys supermarket, Dubai Library, Grand Optics, McDonald’s, We Care Pharmacy, Baskin Robbins and Mademoiselle Salon and Spa amongst others, providing the local community with a one-stop-shop offering products and services to meet the needs of the entire family. A parking lot with space to accommodate 200 cars will also be a part of the complex.
“We are committed to the strategic plan we put in place to launch 75 outlets throughout the UAE and Middle East over the next 10 years. We are particularly looking forward to launching the second outlet, following the immense success of the concept itself as can be attested by the reception our first outlet at Ewan Residences in Dubai received by the local retail community, and our target consumers in the surrounding residential area,” said Saleh Abdullah Lootah, Managing Director of SouqExtra!.
“We postponed the opening of the Al Ain Centre from the date previously announced as we wanted to follow a wait-and-watch approach with our flagship supercentre at Ewan Residences, to make sure that we could smoothen out all operational processes and gauge the consumer reaction to our concept. However, as the first outlet received such positive feedback, we are very excited to move forward in introducing our innovative lifestyle concept to local communities across the UAE and the rest of the Middle East,” added Lootah.
SouqExtra! has put in place a strategic plan to open 75 outlets across the UAE and the Middle East over the next 10 years. The decision follows the positive reception of the concept within the local retail sector and among target consumer groups.
SouqExtra! is a pioneering lifestyle supercenter model, representing an innovative retail concept shaped by extensive research into outlet positioning as well as the quality and variety of services offered. The confidence in this new retail concept is confirmed by the number of reputed investors who have invested in SouqExtra!, which include the Lootah Group, Emirates Post Group, National Bonds Corporation, Bonyan Holding, Abbasi Group and a number of high net worth individuals.
