Technogym is the chosen brand to showcase at the Neocasa Loft Project in Jumeirah Beach Residence

Published October 5th, 2009 - 02:31 GMT

Well renowned for its state of the art wellness design equipment, Technogym is the chosen brand to showcase its most prominent design piece – Kinesis Personal Vision, supplemented by the Wellness Rack and Spazio Forma treadmill as a home gym within the Neocasa Loft Project.

Neocasa, situated on the 40th Floor of the Murjan 5 Tower at the recently completed Jumeirah Beach Residence development, is nestled in between the magnificent coast line of Dubai and the Dubai Marina. The unveiling launch party of the Neocasa Loft Project is currently scheduled to take place on 7th October, 2009. This will be a luxurious opening event inviting High-Net worth individuals, designers, architects, and media as well to witness the unique project.

The Neocasa concept is a brainchild of Al Aqili Furnishings (AAF) and serves as a perfect canvas for art inspiration to top local interior and architect designers to create living spaces within a loft apartment that will exceed all expectations of the clientele and on-lookers. In the process these living spaces become show pieces for all brands involved.

Christian Dietrich, Managing Director, Technogym Emirates LLC, said, “We are happy to be a part of such a great concept and the chosen brand to implement its idea. “ He continued, “Living a wellness lifestyle has to be detached from the notion that this can only happen in a gym/fitness centre. A lifestyle adjustment begins at home, in our office, in the way we commute, in the daily aspects of life that we all encounter. Technogym considers it their social responsibility to encourage wellness design to enter our daily lives. Awareness is the key, and we cannot confine getting healthy to the gym only! Technogym is happy to be part of Neocasa which acts as the creative canvas for designers and architects, as well as raise the awareness that in a modern environment wellness must have a place. Moving our bodies is like nutrition: we need it on a daily basis!”
Shahriar Khodjasteh, Group Marketing Director, Al Aqili Furnishings LLC, said, “With my preference for a healthy lifestyle, personal fitness and design into a luxury home, Technogym by far is my first choice. It made perfect sense to include their design-forward, cutting edge technology of wellness and fitness equipment into Neocasa – the loft project.”

Apart from Technogym, other Neocasa partners involved are Broadway Interior Design, i4Mariani Furniture Collections; Belight - Lighting Manufacturers, Carpetland, Curtainland, Dubai Audio Centre & Loewe; KNB & Poggenpohl - Porsche Design Kitchen and Luxus - Sub-Zero Fridge/Freezer. Neo Casa will be shown on a web portal, which additionally offers great exposure for the brands involved and potential customers, as well as to the art and design lovers. For further information, visit to access the interactive loft.

Al Aqili Furnishings (AAF) plans to do 3 to 4 such projects per year, allowing space for a renewed interest from its target audience such as Design Professionals (Interior Designers, Architects, Specifiers, Consultants), End users (Residential, Corporate, Commercial, Hospitality/Hotel), Interior Industry and Media Professionals. All projects will be exposed individually with great detail on the Website.

Al Aqili Furnishings (AAF) represents more than 50 leading international brands in the field of interior furnishings, from flooring to fabrics, lighting to wall coverings, residential to office furniture, and kitchens to bathrooms. Depending on the type of design required for each project, AAF will select a limited number of brands to present for each project.

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