Teshkeel and Keetaa Bring THE 99 to Mobile Phones in China

Published August 12th, 2009 - 09:55 GMT

Teshkeel and Keetaa Bring THE 99 to Mobile Phones in China

Kuwait-based publisher Teshkeel Media Group has announced an agreement with Keetaa, the leading mobile comic content aggregator and service provider in China, for developing and distributing THE 99 mobile content throughout the People's Republic of China, including Taiwan, Hong Kong and Macao. Keetaa will make available THE 99's mobile e-comics, wallpapers, screensavers, messages, ringtones, and menu themes to all the leading mobile operators in China and through them to the more than 700 million mobile phone users in the world's largest mobile market.

THE 99 comic book series was launched in 2006. It is illustrated and scripted by former and current Marvel and DC Comics writers and artists whose credits include X-Men, Spider-Man, Superman, Iron Man, Batman and Power Rangers. THE 99 can be found on newsstands throughout the world. Its acclaimed "Origins" issue can be downloaded free from THE 99 website (http://www.the99.org/).

The success of the series has led to the co-production of an animated television series with media giant Endemol, the world's largest syndicator of television programs. Twenty-six episodes are in various stages of production with a ninety-minute TV Special intended for broadcast by the year's end.

The first of THE 99 Village theme parks was opened in Kuwait in early 2009. Others will follow.

"Keetaa's introduction of THE 99 to the Chinese market is further evidence of THE 99's versatility and global appeal," explained Dr. Naif Al-Mutawa, Teshkeel's CEO and creator of THE 99. "Keetaa's experience in the Chinese market coupled with their user-friendly software and multi-platform approach make them an ideal partner to distribute THE 99 in China."

"THE 99 is truly a global concept that lends itself to multiple formats," said Stephen Zhang, Keetaa's Manager of Product Development. "We are excited to be adding this global phenomenon to our rich list of creative offerings and look forward to expanding the reach of THE 99 into the Asian market. The team at Teshkeel has built world-class characters and storylines that will be as appealing in China as they have been in the rest of the world."

Al-Mutawa continued, "THE 99 is a concept that includes ninety-nine superhero characters drawn from 99 countries. Our Chinese member, Kabeera, is an important addition to the THE 99 team. Kabeera, which means both big and great, is a fitting description for the past and future of China. We are very excited about entering the Chinese marketplace and look forward to additional partnerships."


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