th1ng targets child poverty for ‘All As One’

Published December 2nd, 2009 - 09:12 GMT

There is one country where one in four babies die before they are five, where one in eight mothers die in childbirth - it is one of the least developed in the world. That country is Sierra Leone.


There is one charity with an orphanage, a school and a medical centre that is committed to helping all the children. That charity is All As One 


Gulf-based th1ng ( donated its services to All As One to write, direct and produce a promotional film to help the charity raise the money it needs to expand its facilities.


The charity recently purchased land in Grafton, on the fringe of the country’s capital Freetown, to build expanded facilities including an enlarged hospital, school, children's centre, residential and administration buildings.


The film was launched at the Middle East PR Congress, which invited All As One to be its nominated charity. Dominic Buttimore, Executive Producer of th1ng, who was a keynote speaker at the Congress, said:


“Since 1997 All As One has provided care to Sierra Leone’s most vulnerable children. With no government-funded welfare system, the charity’s work gives them a chance for a better future. When we heard that All As One was embarking on an urgent round of funding to build a new complex of facilities, we wanted to do all we could to help it meet those targets quickly.


“Giving All As One a powerful story to take to investors, supporters and key stakeholders through fund-raising events, marketing and PR was something we could do to really help.”


Says Ettaline Hill, UK Director at All As One: “th1ng has provided All As One with a truly inspiring film that will support our fund-raising and efforts to turn the spotlight on to the plight of children in Sierra Leone.


“On behalf of our founder Executive Director Deanna Wallace, our volunteers in Sierra Leone, USA, UK and the Gulf States, I would like to thank Dominic and his team at th1ng. They gave us their time, talent and resources pro bono and in the film given us a long-lasting legacy to help us achieve our aims.”

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