Times Square Center pledges to fight poverty

Published October 20th, 2009 - 02:04 GMT

Times Square Center (TSC), one of the newest community oriented shopping centers in Dubai, has announced today the launch of a donation drive called – ‘Experience the Power of Giving’ – to complement its participation in the international campaign ‘Stand Up and Take Action’, which specially focuses on poverty and hunger this year. In the UAE, the campaign is held under the patronage of UN Messenger of Peace H.R.H. Princess Haya Bint Al Hussein, wife of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, with the support of Red Crescent, World Food Programme and the International Humanitarian City, and is held to achieve the United Nations Millennium Development Goals.   


As part of the donation drive, which runs from October 18, 2009 till the end of the year, Times Square Center has set up a kiosk near the entrance of the shopping center to collect donations from the public and the retail outlets within TSC. All donations, which can be in the form of cash, clothing or other essential items, will be handed over to the Beit Al Khair Society at the end of the initiative.


On the other hand, the ‘Stand Up and Take Action’ campaign is a two-pronged initiative, where participating organisations stand up for two minutes and take a pledge for the eradication of extreme poverty and hunger. This event is recorded (photographed) and sent to the coordinators of the campaign in the UAE. The second part of the campaign involves organising or participating in events related to hunger and poverty. Accordingly, Times Square Center, led by General Manager Anthony J O’Donnell took the pledge and subsequently launched the donation drive with the ceremonial dropping of donations in the boxes.


“Being fully aware that nearly three billion people, which is almost half the world’s population, live on less than USD 2 a day, it is hard for us, as a commercial entity, to not contribute in a small way to fight poverty,” said Anthony J O’Donnell. “Over the coming weeks, we expect hundreds of visitors to Times Square Center to make valuable donations and join in our efforts to eradicate extreme hunger and poverty globally. Moreover, the launch of this donation drive is just the beginning of a series of society- oriented initiatives that we plan to be a part of in the coming months.”

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