Tom Ford continues to bring his vision of luxury menswear to the Middle East with the opening of a new store in Beirut this September. The standalone TOM FORD store is located in the Karagulla Building, a prestigious residential and retail complex in Lebanon's newest luxury zone, the Beirut Grand Hotels District.
"The Beirut launch is a very important event for TOM FORD MENSWEAR," says Tom Ford. "Our Lebanese clients expect the highest level of tailoring and craftsmanship and they truly appreciate every aspect of the TOM FORD experience. As we have already discovered in Dubai, Middle Eastern men have some of the highest standards of anyone in the world, and they really understand the core philosophy of TOM FORD MENSWEAR."
Atef Karam, owner of Luxury Clothing Company, says, "Portraying Tom Ford as a great designer is true, yet inequitable. To do him justice I would depict him as a genius since he is gifted with superlative artistic talent on many fronts. Proof, he is today an iconic darling of the world media, let alone glamorous Hollywood. We are thrilled with our partnership in Dubai and are confident that the TOM FORD boutique will be the new luxury shopping landmark in Beirut."
With the opening of the Karagulla Building store, TOM FORD continues to expand his presence in the luxury menswear market of the Middle East. The Beirut store joins the existing TOM FORD boutique in Dubai and will soon be joined by more Middle East stores in Kuwait City, Qatar, and Riyadh.
The store embodies the essence of TOM FORD MENSWEAR. Sumptuous yet sophisticated, it is conceived by Tom Ford, along with long time architect William Sofield, to offer a refined and tranquil atmosphere for a very discerning clientele. The store has the feel of an exceptionally elegant private home. Clients receive discreet and focused one-on-one attention as they are assisted in building a wardrobe of deeply personalized, luxury menswear, from the finest shirting to made-to-measure and custom made suiting, to hand-crafted shoes and luggage, and sportswear. Sharing the same signature palette of grays, browns, blacks and bronzes, and a similar collection of fine furnishings and art as the TOM FORD flagship stores in New York and Milan, the Beirut store surrounds the visitor in an atmosphere of exclusivity and masculine comfort.
Visitors receive a strong first impression of the TOM FORD universe from the store's façade. Its blackened steel and glass windows, emblazoned with the TOM FORD logo in bronze and gold leaf, set the tone of luxurious masculinity and showcase the collection's clothing and accessories. Once inside, the client walks through a vestibule that is floored in gray Carrara Novolato marble and furnished with Macassar ebony wood wall panels and display cases. Here the client can browse hand-made luggage from Italy before entering the men's perfumery, where TOM FORD FOR MEN fragrances and the exclusive PRIVATE BLEND label are showcased in highly reflective, polished chrome display cabinets. The vestibule also houses the TOM FORD EYEWEAR collection. From there, the client moves into the store's main salons. The Made-to-Measure suiting salon is furnished in sophisticated grays and blacks, with a hand tufted grey-stripe wool carpet, grey painted steel wardrobes and Macassar ebony display cases. A stunning sofa with gray flannel upholstery and a Macassar ebony back invites clients to relax in comfort. A Kenya black marble coffee table sits in front of it and an ebony console table stands behind, adorned with a pair of table lamps by the famous French designer, Jacques Quinet, that are topped with custom-made, grey lacquer shades.
The visitor then proceeds to the Sportswear and Shoe salon, which is designed with rich cognac and black tones. Macassar ebony paneling lines the walls and hand-tufted, dark brown stripe carpet covers the floor. Ebony display cases are lined in ivory fabric, and a white leather, upholstered shoe bench adds another luxurious accent to the room.
Located within the new Beirut Grand Hotels District, the TOM FORD MENSWEAR store will be an integral part of one of Beirut's most desirable areas, and will be surrounded by several5-star hotels that cater to highly discerning guests from all around the globe.
