Toshiba Gulf Computer Systems Division recently won the ‘Systems and Hardware Vendor of the Year’ award at the third annual Channel Middle East Awards held at The Address, Dubai Marina.
The ceremony hosted by Channel Middle East magazine gathered together more than 350 channel executives comprised of IT vendors, distributors, resellers, retailers and senior members from the regional IT market.
Toshiba has engaged in a number of activities that covered channel management, incentive and rebates, trainings, introduction of new product portfolio and services, consumer promotions, brand and marketing activities which provided a solid platform to demonstrate Toshiba’s commitment in driving channel growth.
Andrew Seymour, member of ITP’s awards committee and Channel Middle East Editor said: “Toshiba has placed a strong emphasis on expanding its channel teams in markets such as the UAE and Saudi Arabia to drive partner growth. The profit incentive programme it launched in the region last year has been heralded as one of the best in the market, while the investment it has made in its inventory processes has seen its focus shift from a sell-in model to a sell-out model, benefitting the channel in the process.”
Toshiba has shown channel development to its partners with the mutual objectives it shares with them. Guaranteed returns for channel partners based on margin structure offered, rebate agreements and excellent support in terms of stock movement and management are a few of the exemplary initiatives that resulted in abundant mutual returns. Direct and consistent quality engagement with the channel has proved rewarding for both Toshiba and key channel partners. The training and development provided to the promoters and channel sales have as well provided consistent advancement of sales staff knowledge with a direct incentive offered to channel sales teams for their exemplary performance.
“We at Toshiba take pride in receiving this honour on behalf of our channel partners, who have equally shown the commitment and support in order for us to actualise all our initiatives,” says Santosh Varghese, Regional General Manager, Computer Systems Division, Toshiba Gulf. “Our partners can trust that Toshiba will continue doing what we say we’ll do, and that means keeping in touch and growing with our partners,” added Varghese.
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