A Touch of Universality: Midas and Ashley Launch the Ashley Festival in Jordan

Published February 14th, 2009 - 03:04 GMT
Al Bawaba
Al Bawaba

Asserting its reputation for providing superior craftsmanship and innovative design in the furniture industry, Midas, one of Jordan’s leading furniture retail outlets, and Ashley, the number one selling brand in North America, announced the launch of the Ashley Festival at Midas showrooms between February 12 and March 7, 2009.

This festival, the first of its kind in Jordan, marks the joint collaboration between Midas and Ashley; the initiative affirms both Midas and Ashley’s commitment to offering quality, style, selection, and service, which makes them both industry leaders in quality furniture products.

Midas Jordan, the one and only distributor of Ashley in Jordan and Kuwait, will be offering customers during the Ashley Festival a 20% discount on all Ashley products in all its showrooms. Customers from all walks of life can satisfy their furniture desires and needs with the extensive range of unique and coordinated Ashley products available in Midas showrooms.

Commenting on this partnership, Midas’s CEO, Mr. Raja Khouri said, “the Festival reflects our proud past and our desire for future success. Joining forces with pioneering furniture manufacturers like Ashley, will prompt us to persevere on providing the best products, prices, and services in the industry. This, in itself, is a testimony of our relentless pursuit for excellence”.

It is important to note that Midas’s showrooms in Amman are the largest in the Kingdom. The Company applies the latest policies in the furnishing industry, and the services provided by a young qualified team able to meet all customer needs without any exceptions.
About Midas:  Established in 1994, Midas Furniture Company is considered as the largest importer of furniture and décor products in the Middle East. The company manages today its retail businesses by importing the world’s finest brands of furniture from: Sia accessories, Stanley, AICO, Brookwood, Lane, Ashley, Sauder, Standard, Pulaski, Demeyere, Ridgeway Clocks, Best Chairs, Sentry Safes, Sealy, Simmons, and Raha Mattresses. Midas Furniture Company is providing its services through its network of branches in Kuwait and Jordan.