In a speech delivered at the PR Congress in Dubai, Mohamed Al Ayed, President and CEO of Trans-Arabian Creative Communications Services (TRACCS), one of the largest public relations networks in the Middle East, announced the launch of “Interactivity”, the first-ever public relations journal in the Arabic language published by TRACCS’s sister-company ARC (Arab Conferences Company) for a recent public relations conference held in Jeddah, Saudi Arabia. In a speech on “Raising the Standards of Best Practice PR within the Middle East” Al Ayed showed the audience the first issue of the quarterly journal as an example of what must be done to build the local public relations industry. “The only way we’re going to be able to raise the standards of best practice in our field is to give Arabic speaking students and professionals access to critical aspects of public relations in their native language. Up to now, all authoritative professional public relations material developed for this region has been published in English. This puts many talented and industrious students and professionals at a disadvantage and hinders the growth and development of this industry in the Middle East.”
Al Ayed, a strong advocate of building a local public relations industry in the Middle East, said that “Interactivity” is the first step in a long-range plan to establish a mechanism to transfer skills to people of the region. “I don’t think we can underestimate how important the field of public relations is for the Middle East which has become an integral part of everyday life in the corporate world. Our goal is to raise awareness in every way possible. ‘Interactivity’ is an opening gambit.”
Trans-Arabian Creative Communications Services (TRACCS) was founded in 1997 and has since become one of the leading public relations networks in the Middle East with nearly 100 employees working in 11 countries, including Saudi Arabia, UAE, Egypt, Kuwait, Bahrain, Qatar, Amman, Beirut, Syria, Yemen, Libya and Tehran. TRACCS’s client list includes Procter and Gamble, Novartis Consumer Health, Jeddah Economic Forum, Riyadh Economic Forum, Supreme Commission for Tourism of the Kingdom of Saudi Arabia, Visa International, Master Foods Middle East, Bank Al Bilad, Misr International Bank, Allianz, Gulf Investment House, British Gas, Zurich International Life and BUPA Middle East, among many others.
© 2000 - 2022 Al Bawaba (www.albawaba.com)