Traditional couture to hit the catwalk at Dubai Mall as Sheila and Abaya Fashion 2010 begins July 8

Published July 7th, 2010 - 09:52 GMT

Sheila and Abaya Fashion 2010, a signature event of Dubai Summer Surprises and a fashion highlight this summer, begins today (July 8) at Dubai Mall, a key sponsor of DSS 2010, as designers from UAE and across GCC showcase the latest designs in Sheilas and abayas. Running until July 11th, the shows will be held at the Fashion Catwalk.

Twelve designers and two fashion labels are part of this year's show. The first day features the collections of Atelier Eli (5:30pm), Ameera Aamer (6:30pm), Sheka Hend (7:45pm), and Homa Q (8:15pm).

"Sheila and Abaya Fashion provides a platform for designers across GCC to showcase the latest designs in sheilas and abayas that are an integral part of Arab culture. Over the years, the event has become known as a one-stop point for buyers, designers, and fashion enthusiasts to share and discuss ideas on Arab fashion that caters to an extensive market," Dubai Events and Promotions Establishment said.

July 9th features shows of Khyoot (5:30pm), Hanady Ahmed (6:30pm), Mona Fares (7:45pm), and Moza Buamim (8:15pm). July 10th features fashion label Nabrman (5:30pm), Huda Malaak (6:30pm), and Diala Kabbar (7:45pm). The last day of Sheila and Abaya Fashion features well-known labels Hanayen (5:30pm) and Habayeb (7:45pm), and designer Sara Hegazy (7:45pm). 


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