Tripp Lite unveils Golden Reseller Power Partner program in the Middle East

Published September 28th, 2009 - 01:51 GMT

GRPP initiative to help UAE-based resellers become more competitive and reach new markets


Tripp Lite, a world leading manufacturer of power protection and connectivity equipment, has unveiled its Golden Reseller Power Partner (GRPP) program across the Middle East. The launch of the program will equip regional partners, including UAE-based resellers ATN Solutions, Asbis Middle East, GE Solar FZ LLC and EMPA (Middle East FZCO) with the knowledge and tools to be more competitive, while helping them reach new markets to grow their business. Furthermore, the GRPP program also opens up an opportunity for resellers to become ‘Tripp Lite Power Specialist’ thereby enabling them to retail Tripp Lite’s line of power protection with more ease and profitability.


Certification as Golden Reseller Power Partner can create more value and trust among clients, in addition to a host of other benefits, which vary depending on which membership level the reseller is under. For Business Partners, Tripp Lite will provide staff certification for one technical and two sales personnel; and enablement such as a bi-monthly newsletter, monthly product EMB, promotional materials and lead generation. Enterprise Partners are entitled to special pricing consideration, exclusive promotions, VIP service support, and certification for two technical and four sales personnel.

“As a testament to our commitment to the Middle East as a whole as well as its thriving individual markets such as UAE, we have devised this new program, which will reward our Golden Reseller Power Partners with a variety of benefits not available to most resellers of power protection products,” said Vipin Sharma, Vice President, EEMEA and India Sales. “Through the GRPP program, we are hoping to provide exemplary assistance to our regional resellers, which will motivate them to continue expanding their markets and grow their businesses further, amidst the ever-growing demand for power protection and connectivity equipment in the Middle East.”


In addition to its level-specific advantages, the GRPP program also provides association benefits, including invitation to all members to community networks, including online groups. Furthermore, the reseller can also maximise Tripp Lite’s industry-leading products, including datacentre power design and cabling layout, integrated networking and connectivity solutions, healthcare solutions; POP/Kiosks solutions, and renewable energy and power backup solutions.


“The GRPP program underlines the importance we place upon our resellers, who play a vital role in our continuous success in the region. As such, we have developed and are offering a long list of benefits for them, which will improve their qualifications and expertise. We are anticipating the most interest in the discounted demo units and the special pricing consideration we are giving for large volume bids and business, as well as the lead generation program and the frequent promotion and support we are making available to all our resellers,” concluded Sharma.


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