Two Bahrain residents shop for free in American Express ‘Value Back’ promotion
Bahrain, June 5, 2007: Bahrain residents Moosa Mohammad Khameeri and Dheya Ali Yusuf AlAsfoor were announced winners in the monthly draw of
American Express Middle East’s Blue Card ’Value Back’ promotion. Both winners were reimbursed their Card expenditure of up to US$ 1,000 equivalent in local currency.
‘Value Back’ is an integral feature of Blue from American Express, entitling every purchase or cash withdrawal of BD 10 an automatic entry into the monthly draw. Cardmembers also receive additional draw entries when reaching a minimum statement balance of BD 100.
Premal Patel, Marketing Director of American Express Middle East & North Africa Region, congratulated the winners and said, “We continue to focus on adding value to our Cardmembers for every purchase, anytime, anywhere, whether shopping at home or during travel. New Blue and its Value Back campaign have received overwhelming response.”
Every month, 10 Blue Cardmembers across the Middle East will win back up to
US$ 1,000 equivalent in local currency of their statement balance for the month. The more they use their Blue for their daily purchases and cash withdrawals, the more chances they have to win!
Combining the best of form and function, Blue is aimed at individuals with a youthful mindset, who seek great value, financial flexibility and world class Customer Service. Cardmembers also receive a host of benefits including Cash Back, exclusive offers locally and internationally from Selects, Retail Protection Insurance, Travel Accident Insurance, worldwide Emergency Assistance, the ease of Online Account Access and Online Fraud Protection Guarantee.
