Two Bahrain residents shop for free in American Express ‘Value Back’ promotion

Published May 12th, 2007 - 07:00 GMT

Bahrain residents Tom Bell and Narayan Prasad Srinivasan were announced winners in the monthly draw of American Express Middle East’s Blue Card ’Value Back’ promotion. Both winners were reimbursed their Card expenditure of up to US$ 1,000 equivalent in local currency.. 

‘Value Back’ is an integral feature of Blue from American Express, entitling every purchase or cash withdrawal of BD 10 an automatic entry into the monthly draw. Cardmembers also receive additional draw entries when reaching a minimum statement balance of BD 100.
Premal Patel, Marketing Director of American Express Middle East & North Africa Region, congratulated the winners and said, “New Blue and its Value Back campaign has received overwhelming response and we continue to focus on adding value to our Cardmembers for every purchase, anytime, anywhere, whether shopping at home or during travel.”

Every month, 10 Blue Cardmembers across the Middle East will win back up to
US$ 1,000 equivalent in local currency of their statement balance for the month.

Combining the best of form and function, Blue is aimed at individuals with a youthful mindset, who seek great value, financial flexibility and world class Customer Service. Cardmembers also receive a host of benefits including Cash Back, exclusive offers locally and internationally from Selects, Retail Protection Insurance, Travel Accident Insurance, worldwide Emergency Assistance, the ease of Online Account Access and Online Fraud Protection Guarantee.

American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.

Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.


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