UAE Qualifiers begin for Hyundai World Golf Championship
Juma Al Majid Est. the sole distributor of Hyundai Motors in United Arab Emirates will start The UAE’s qualifying round for the Hyundai World Golf Championship on the 30th of April 2009 at the Jebel Ali Golf & Resort, where 16 players will compete for two places at the Hyundai World Final in Korea next month.
The Hyundai World Golf Championship brings players from across the world to compete in one of the largest events of its type, playing for the world title in one of Korea’s top country clubs – the prestigious Haevichi Golf Club on Jeju Island, Korea.
This is the first time the event has been held and preparations are underway to continue it on an annual basis, attracting an increasing number of participants each year.
“The one day qualifying event is the perfect opportunity for the UAE’s amateur golfers to take part in a unique competition with the prospect of some great rewards,” says Isam Abu Nabah, President of Hyundai -Juma Al Majid Est.
“The championship brings together golfing enthusiasts from around the globe to celebrate the prestige of the sport, cultural diversity and dynamism, and even more significantly, to foster an atmosphere of unity and camaraderie,”
Countries around the globe are taking part in this competition, were each country will be sending their top qualifiers to compete for the world title.
Hyundai’s showpiece for the tournament is the new Genesis Luxury sedan, which will also be available for test drive on the day of the UAE qualifiers.
“Until now, Hyundai had been focusing on international football sponsorship as its main sports marketing tool. Now, with our grand entry into the new market sector of luxury automobiles, the Hyundai World Golf Championship is an opportunity to further lift the brand image, by targeting our new luxury brand customers and appealing to their particular tastes and needs.” says Omar Baddar Marketing Manager of Hyundai -Juma Al Majid Est.
