UAE Retailers Kick off the Holiday Season with Hijri New Year Campaigns

Published December 22nd, 2009 - 10:06 GMT
Life-size palm trees and sparkling lights are only a few of the many ornaments being installed this weekend as aswaaq prepares for a month of holiday promotions starting with the celebration of the Hijri New Year on Friday 18th December.  As one of the largest retail outlets in Dubai, the company is excited to roll out its first campaign of the season running from Thursday 17th December to Sunday 20th December in all of its 7 branches.
Promotions and giveaways are being held in four of aswaaq’s community centres located in Nad Al Hamar, Mizhar, Um Suqeim, Al Warqa’a and Mirdiff, as well as aswaaq supermarkets in Sufouh and Al Rigga. The branches have been decorated to reveal the holiness of the event and to represent the migration of Prophet Mohammed (PBUH) .Traditional items like dates from Al Madinah Al Munawarah will be on special offer throughout the three day campaign.  For every 100 Dhs spent, shoppers will be entitled to a coupon to enter a raffle draw for Omrah trip or AED 1500 shopping voucher from aswaaq in case the winner is non Muslim.  Each of the seven participating locations will host their own drawing with a total of seven prizes being awarded throughout the weekend.

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