Value Partners signs agreement with Brazilian Sports Ministry and Federal Government to support the 2014 FIFA World Cup

Published September 17th, 2009 - 07:13 GMT

Value Partners, a leading global management consulting firm with strong multi-sector experience including telecom, media and sports, has won an international bid to become the strategic consultant for the Brazilian Sports Ministry, in the aim to foster Brazil’s economic growth and social development. The firm will help in the organization and management of the 2014 Football World Cup, which will be held in Brazil.

“Value Partners has extensive experience in the arena of sports management and we are confident that we can help sports associations to build a strong, viable business model and raise their international profile.” said Santino Saguto, Managing Director of Value Partners Dubai. “Value Partners will provide a comprehensive roadmap for the 2014 FIFA World Cup right from the realization phase to implementation, which includes sports architecture, project procurement, sponsorship strategies, marketing and budget planning to meet the requirements of the project.”

Value Partners established its regional headquarters in Dubai Media City to serve its clients across GCC, Levant and Africa. The management consulting expert has a long and successful history in sports consulting and has established many enduring relationships with marquee clients from all parts of the sports value chain.

Value Partners has worked with leading global football associations and clubs such as the English FA Premier League, Manchester United, AC Milan, Juventus, Inter Milan and UEFA. Value Partners has also assisted telecom and media organizations in the acquisition and commercialization of football rights.


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