Villeroy & Boch – New Products and Trends for 2009
Around 135,000 trade visitors made their way to Ambiente in Frankfurt /Germany from 13 to 17 February 2009. Thus, the general economic downturn was not greatly in evidence during the world’s biggest trade fair for the consumer-goods sector, which brings together three leading trade fairs - Dining, Giving and Living.
The motto of Villeroy & Boch's new 2009 spring tableware introductions at Ambiente could be expressed as "European tradition and timelessness, instead of short-lived trends." Following this idea, it is possible to recognise three main themes.
All of the new product introductions for 2009 display the unmistakable style of the European brand manufacturer. At the same time they combine trendsetting designs with perfect style and innovative technology with intelligent concepts.
New "Country" Segment Collections
Tableware in the modern "Country" segment has been newly defined for "New Cottage": it is subtle, balanced and clear. The result is a shape which focuses on harmonising characteristics of nature, integrates the latest lifestyle themes and, at the same time, adheres to the design principle of lightness. The "New Cottage" range consists of fine china tableware in a pure white design and "Green Garland", a version displaying a flower pattern. Matching these series are selected tableware items with “New Cottage Cutlery” made of forged 18/10 special steel and “New Cottage Glass” a set of crystal drinking glasses.
Special emphasis has been given once again to romanticism and nostalgia in the "Flower Dream" tableware series. For this purpose a warm, emotional pattern has been created which takes up the great tradition of nature themes and completes the spectrum of colours in the traditional "Country" segment.
Tableware with Retro Elegance
"Retro" constitutes a strong, stable trend in the furnishing sector. For the design of its new "Classic" collection, "Arden Lane", Villeroy & Boch has interpreted the latest "Re-Think and Re-Mix" idea. "Arden Lane" is manufactured on the "Anmut" form which was developed for Villeroy & Boch by Karl Leutner in the 1950s. A completely new feature is the balance displayed between masculine and feminine elements within a pattern. The "Arden Lane" bone china tableware series is available as a complete dinner and coffee service. An elegant series of glasses “Arden Lane Glass” has been created to match the service. Its delicate, chic appearance displays a hint of retro glamour.
Gourmet Glass Series for Connoisseurs and Wine Lovers
Villeroy & Boch has launched a classically elegant series of special glasses for those who expect only the very best. Its name: "Allegorie Premium". Terms such as freshness, fruity note, elegance, body or noble basic tone can be allocated to the shapes of each of the glasses. There is a choice of seven different glasses, all made of crystal and blown.
Gift Articles and Accessories of Porcelain and Glass
An extension has been made to the collection of figurines "Benedikt & Friends" – which was created by the Viennese artist Rosemarie Benedikt. New figures and settings have been added to the categories Sport, Automobile and Wellness, and an additional new category, "Travel" is being introduced. The 2009 umbrella theme is "Africa".
Additionally, there are new glass products which have been worked to the highest standards, for example a line extensions to the "Light & Flowers", "Fame", "Finery", "Helium" and "My Garden" series.
New Articles for All Aspects of Serving and Dining
Villeroy & Boch is contributing to the trend theme "Country Chic" with its new horn cutlery "Meadows". It presents a refined but also affordable variant of a cutlery series with horn-look handles.
Comprising practical basic products for the kitchen and table, the successful "Home Elements" series has again been extended, this time to include the latest functional products with clear, simple shapes in the series' typical design. A new feature is the colour jade, which matches a lot of styles and tableware series. The extended "Home Elements Preparing & Storing" segment now also includes herb pots, a chopping board, a carving board, a storage jar for coffee pads and also two jam pots.
The 2009 Christmas Collection
Products for the Christmas period have played a major part in Villeroy & Boch's range for many years. Again in 2009 therefore, the company is also presenting a large selection of imaginative, affectionately-designed articles for winter and the Christmas season.
A new introduction is the "Christmas Bakery" collection which illustrates the pre-Christmas period with its festive preparations and concentrates particularly on baking. Further deco items and items for the laid table have also been created for the successful "Christmas Nostalgia" collection.
