Volkswagen Middle East kicks off region’s first-ever Volkswagen Junior Masters Soccer Tournament

Published March 24th, 2010 - 01:15 GMT
Volkswagen Middle East, the regional office of Europe’s largest car manufacturer, has kicked off the first ever Volkswagen Junior Masters Soccer Tournament in the region with the support of the United Arab Emirates Football Association (UAEFA).
On 3 April 2010 at The Jebel Ali Shooting Club and Centre for Excellence, the Middle East will join one of the world’s largest football tournaments for children no older than 13 years of age. The Volkswagen Junior Masters Middle East winning squad will be crowned National Champion, and will be flown to Madrid, Spain, from 5 to 10 May 2010 to represent the UAE and Middle East at the Volkswagen Junior Masters World Finals.
Commenting on the Volkswagen Junior Masters, Stefan Mecha, Managing Director of Volkswagen Middle East, said, “The tournament began in Germany over a decade ago, and has since grown to include 4,700 youth players, 333 teams, and 245 dealers in its home country alone. Today, the tournament takes place in 23 countries worldwide.”
“Volkswagen Middle East wanted to ensure the best skills and athletic prowess of the region’s youth was represented in the Volkswagen Junior Masters World Finals in Madrid this year. We could not ask for a better teammate to provide referees, and help us find the right squads than the UAEFA, who have been key to the Emirates’ football successes for the last 30 years.”
From 2011, Volkswagen Middle East plans to expand the Volkswagen Junior Masters into ten countries across the Middle East, and will include the UAE, Bahrain, Jordan, Kuwait, KSA, Lebanon, Oman, Qatar, Syria and Yemen.
HE Mohammed Khalfan Romaithi, President of the United Arab Emirates Football Association, said, “Supporting the Volkswagen Junior Masters Soccer Tournament is an important step in widening the posts for the region’s soccer goals and aspirations.”
“16 soccer clubs and school teams have been invited from across the country to ensure every emirate is represented. Each team consists of 11 players and five substitutes. The one day tournament will be played in a ‘round-robin’ format, with matches conducted according to FIFA rules. The teams’ standard of play is excellent, and we have high hopes for the UAE National Champions in Madrid.”
The teams participating are Al Baniyas Club and Al Jazira Club from Abu Dhabi; Al Khaleej National School, Al Shabab Club, Dubai College, Dubai Cultural Sports Club, Dubai Schools Team, German Soccer Club, Indian High School, Millennium School, Our Own High School and Westminster School from Dubai; Sharjah Football Club from Sharjah; Al Ain Club and Our Own English High School from Al Ain; and Al Rams Club from Ras Al Khaimah.
PUMA, the leading Sportlifestyle Company, has teamed up with Volkswagen Middle East in this tournament as the official kit provider to all the participating teams and all matches will be played using the new Powercat ball. In addition, PUMA will be offering the new Powercat 1.10 boot, recently launched in the Middle East, to the winning team.
The participating teams will stay hydrated thanks to Nestlé Water, and the National Champions’ tickets to Spain will be supplied by Lufthansa Airlines and Volkswagen Middle East.
Trophies, medals and other gifts will be provided to the Volkswagen Junior Masters Middle East runner-ups.

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